Universität Wien

040116 VO ABWL Marketing I (2015W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

More details: http://marketing.univie.ac.at/studierende/studenten-bachelor/ws-201516/abwl-marketing-1/
Moodle

Details

max. 999 participants
Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

1. exam: 25.01.2016 (18:30): HS 1 and HS 4

  • Monday 12.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 19.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 09.11. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 16.11. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 23.11. 18:30 - 21:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 30.11. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 07.12. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 14.12. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 11.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 18.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 25.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 03.03. 20:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 11.05. 16:45 - 17:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 28.06. 16:45 - 17:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

Introduction: Marketing Environment, Marketing Research, Consumer Behavior
Strategic Marketing: Market Segmentation, Targeting, Positioning, Strategic Planning and Marketing Strategy
Marketing Mix: Product Decisions and Branding, Marketing of Services, Distribution and Channel Management, Marketing Communication, Pricing Strategies

Assessment and permitted materials

The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam will be based on the assigned chapters and the material on the course website. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.

Minimum requirements and assessment criteria

The course is an introductory course in the field of marketing. Its purpose is to provide a general understanding of the process of marketing, its role in business today, strategic marketing decisions, and the major aspects of the marketing mix: product and services planning and development, pricing, marketing communication, and distribution.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.

Examination topics

Reading list

Kotler, P./Keller, K./Brady, M./Goodman, M/Hansen, T. (2012). Marketing Management, 2nd European edition, Pearson
ISBN: 978-0-273-74361-3 http://amzn.to/16mXU1H
Additional material such as lecture slides will be provided on the course website.

Association in the course directory

Last modified: Mo 07.09.2020 15:28