Universität Wien

040117 VK eBusiness and eServices (2022S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
REMOTE
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 09.03. 13:15 - 14:45 Digital
  • Wednesday 16.03. 13:15 - 14:45 Digital
  • Wednesday 23.03. 13:15 - 14:45 Digital
  • Wednesday 30.03. 13:15 - 14:45 Digital
  • Wednesday 06.04. 13:15 - 14:45 Digital
  • Wednesday 27.04. 13:15 - 14:45 Digital
  • Wednesday 11.05. 13:15 - 14:45 Digital
  • Wednesday 18.05. 13:15 - 14:45 Digital
  • Wednesday 25.05. 13:15 - 14:45 Digital
  • Wednesday 01.06. 13:15 - 14:45 Digital
  • Wednesday 08.06. 13:15 - 14:45 Digital
  • Wednesday 15.06. 13:15 - 14:45 Digital
  • Wednesday 22.06. 13:15 - 16:30 Digital
  • Wednesday 29.06. 13:15 - 16:30 Digital

Information

Aims, contents and method of the course

The goal of this course is to familiarize students with the fundamental principles of e-commerce and online shop management and to enable them to apply this knowledge to a practical online shop project.

The following topics will be covered:
Trends in e-commerce
Revenue models and business models
Product presentation in the online shop
Mass customization
Shopping cart and checkout process
Online pricing
Usability & user experience
Payment systems
E-commerce platforms (self-hosted, SaS, marketplaces)
Content marketing
Social media marketing
Search engine marketing (organic, paid)
Legal aspects of e-commerce

Assessment and permitted materials

Assessment is based on the following components:
Project 40%
Presentation 20%
Exam 40%

Minimum requirements and assessment criteria

The following grading system is used:
87.5% - 100% = “Sehr gut” (1) - Excellent
75% - 87% = “Gut” (2) - Good
62.5% - 74.5% = “Befriedigend” (3) - Fair
50% - 62% = “Genügend” (4) - Satisfactory
Below 50% = “Nicht Genügend” (5) - Fail

Examination topics

The exams are based on the lectures and written materials published on the course website (Moodle).

Reading list

Chaffey, Dave et al. (2019). Digital Business and E-Commerce Management (7th edition). Boston: Pearson.
Laudon, Kenneth C., & Carol G. Traver, 2020. E-commerce: Business, technology, society. Boston: Pearson.

Association in the course directory

Last modified: Th 11.05.2023 11:27