040119 VO Strategy (2016S)
Labels
This course is blocked.Schedule:
9 (6+1+1+1) sessions in total: 6 sessions of 180 mins with 15 mins break, 2 shorter session of 90 mins, 1 exam session(=final session).This course is held in English.
9 (6+1+1+1) sessions in total: 6 sessions of 180 mins with 15 mins break, 2 shorter session of 90 mins, 1 exam session(=final session).This course is held in English.
Details
max. 999 participants
Language: English
Examination dates
Thursday
23.06.2016
Tuesday
04.10.2016
09:45 - 13:00
Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Tuesday
22.11.2016
09:45 - 13:00
Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
Monday
30.01.2017
11:30 - 14:45
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
08.03.
13:15 - 16:30
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
10.03.
15:00 - 18:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Monday
14.03.
09:45 - 13:00
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
17.03.
09:45 - 13:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Friday
18.03.
13:15 - 16:30
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
09.06.
09:45 - 13:00
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
16.06.
09:45 - 11:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
23.06.
13:15 - 15:15
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
Written closed form individual Final Exam (100%) at the end of the course.
Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.
Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.
Minimum requirements and assessment criteria
1. To introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firms strategy.
3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.
2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firms strategy.
3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.
Examination topics
Reading list
The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).
Association in the course directory
Last modified: Mo 07.09.2020 15:28
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic Management