040119 VO ABWL Marketing I (2016W)
Labels
More details: http://marketing.univie.ac.at/studierende/studenten-bachelor/ws-201617/abwl-marketing-1/
Details
max. 999 participants
Language: English
Examination dates
- Monday 30.01.2017
-
Thursday
09.03.2017
20:15 - 21:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock -
Monday
08.05.2017
18:30 - 20:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß - Tuesday 27.06.2017 18:30 - 20:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Lecturers
Classes (iCal) - next class is marked with N
- Monday 10.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 17.10. 19:00 - 20:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 24.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 31.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 07.11. 19:00 - 20:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 14.11. 19:00 - 20:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 21.11. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 05.12. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 12.12. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 09.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 09.01. 20:15 - 22:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 16.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
-
Monday
30.01.
18:30 - 20:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam will be based on the lecture, the assigned chapters and the material on the course website. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.
In order to be admitted to the exam, you need to register via U:SPACE.
Minimum requirements and assessment criteria
The course is an introductory course in the field of marketing. Its purpose is to provide a general understanding of the process of marketing, its role in business today, strategic marketing decisions, and the major aspects of the marketing mix: product and services planning and development, pricing, marketing communication, and distribution.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
Examination topics
Reading list
Kotler, P./Keller, K./Brady, M./Goodman, M/Hansen, T. (2012). Marketing Management, 2nd European edition, Pearson
ISBN: 978-0-273-74361-3
Additional material such as lecture slides will be provided on the course website.
ISBN: 978-0-273-74361-3
Additional material such as lecture slides will be provided on the course website.
Association in the course directory
Last modified: Mo 07.09.2020 15:28
Strategic Marketing: Market Segmentation, Targeting, Positioning, Strategic Planning and Marketing Strategy
Marketing Mix: Product Decisions and Branding, Marketing of Services, Distribution and Channel Management, Marketing Communication, Pricing Strategies