Universität Wien

040119 VO ABWL Marketing I (2016W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

More details: http://marketing.univie.ac.at/studierende/studenten-bachelor/ws-201617/abwl-marketing-1/
Moodle

Details

max. 999 participants
Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 10.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 17.10. 19:00 - 20:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 24.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 31.10. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 07.11. 19:00 - 20:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 14.11. 19:00 - 20:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 21.11. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 05.12. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 12.12. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 09.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 09.01. 20:15 - 22:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 16.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 30.01. 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

Introduction: Marketing Environment, Marketing Research, Consumer Behavior
Strategic Marketing: Market Segmentation, Targeting, Positioning, Strategic Planning and Marketing Strategy
Marketing Mix: Product Decisions and Branding, Marketing of Services, Distribution and Channel Management, Marketing Communication, Pricing Strategies

Assessment and permitted materials

The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam will be based on the lecture, the assigned chapters and the material on the course website. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.

Minimum requirements and assessment criteria

The course is an introductory course in the field of marketing. Its purpose is to provide a general understanding of the process of marketing, its role in business today, strategic marketing decisions, and the major aspects of the marketing mix: product and services planning and development, pricing, marketing communication, and distribution.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.

Examination topics

Reading list

Kotler, P./Keller, K./Brady, M./Goodman, M/Hansen, T. (2012). Marketing Management, 2nd European edition, Pearson
ISBN: 978-0-273-74361-3
Additional material such as lecture slides will be provided on the course website.

Association in the course directory

Last modified: Mo 07.09.2020 15:28