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040119 VO ABWL Marketing I (2018W)
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: English
Examination dates
-
Monday
28.01.2019
20:15 - 21:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock -
Monday
11.03.2019
18:30 - 20:00
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock - Thursday 09.05.2019 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 24.06.2019 18:30 - 20:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Lecturers
Classes (iCal) - next class is marked with N
- Monday 08.10. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 22.10. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 29.10. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 05.11. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 12.11. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 19.11. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 03.12. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 10.12. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 07.01. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 14.01. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 21.01. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
Assessment and permitted materials
The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.
In order to be admitted to the exam, you need to register via U:SPACE.
Minimum requirements and assessment criteria
Written exam: 100% of course grade
5 ... < 50 %
4 ... ≥ 50 %
3 ... ≥ 62,5 %
2 ... ≥ 75 %
1 ... ≥ 87,5 %
5 ... < 50 %
4 ... ≥ 50 %
3 ... ≥ 62,5 %
2 ... ≥ 75 %
1 ... ≥ 87,5 %
Examination topics
The exam will be based on the lecture, the assigned chapters in Kotler et al. and the material on the course website.
Reading list
Kotler, P./Keller, K./Brady, M./Goodman, M/Hansen, T. (2016). Marketing Management, 3rd edition, Pearson
ISBN-13: 9781292093239
Additional material such as lecture slides will be provided on the course website (Moodle).
ISBN-13: 9781292093239
Additional material such as lecture slides will be provided on the course website (Moodle).
Association in the course directory
Last modified: Mo 07.09.2020 15:28
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
Topics:
Introduction: Marketing Environment, Marketing Research, Consumer Behavior
Strategic Marketing: Market Segmentation, Targeting, Positioning, Strategic Planning and Marketing Strategy
Marketing Mix: Product Decisions and Branding, Marketing of Services, Distribution and Channel Management, Marketing Communication, Pricing Strategies