040119 VO ABWL Marketing I (2021W)
Labels
REMOTE
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: German
Examination dates
Tuesday
25.01.2022
15:00 - 16:00
Digital
Tuesday
22.02.2022
15:00 - 16:00
Digital
Tuesday
26.04.2022
15:00 - 16:00
Digital
Tuesday
05.07.2022
15:00 - 16:00
Digital
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
05.10.
15:00 - 16:30
Digital
Tuesday
12.10.
15:00 - 16:30
Digital
Tuesday
19.10.
15:00 - 16:30
Digital
Tuesday
09.11.
15:00 - 16:30
Digital
Tuesday
16.11.
15:00 - 16:30
Digital
Tuesday
23.11.
15:00 - 16:30
Digital
Tuesday
30.11.
15:00 - 16:30
Digital
Tuesday
07.12.
15:00 - 16:30
Digital
Tuesday
14.12.
15:00 - 16:30
Digital
Tuesday
11.01.
15:00 - 16:30
Digital
Tuesday
18.01.
15:00 - 16:30
Digital
Information
Aims, contents and method of the course
Assessment and permitted materials
Proof of performance for the lecture is provided online by means of a written test. This consists of 50 questions and lasts 60 minutes. The questions must be answered in a single choice format; From 4 answer options, the 1 correct answer must be selected. A maximum of 50 points can be achieved (1 point per question). There is NO deduction of points for wrong answers.
Minimum requirements and assessment criteria
The assessment of the performance of the individual participants is based on the test result of a maximum of 50 points.
The following assessment key is used for grading:
Very good ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
The following assessment key is used for grading:
Very good ≥ 88% (44 points)
Good ≥ 75% (38 points)
Satisfactory ≥ 63% (32 points)
Sufficient ≥ 50% (25 points)
Examination topics
The examination material includes the contents of the specified textbook.
The contents of the exam are clearly presented in the lecture. The topics of the individual chapters are developed step by step and gradually brought together in the sense of a holistic understanding and complemented to enable a holistic understanding of marketing.
Foe exam preparation, the course documents (as slides and handouts) are made available in Moodle.
A short version of an example test (also accessible online in Moodle) is intended to provide additional guidance with regard to the test.
The contents of the exam are clearly presented in the lecture. The topics of the individual chapters are developed step by step and gradually brought together in the sense of a holistic understanding and complemented to enable a holistic understanding of marketing.
Foe exam preparation, the course documents (as slides and handouts) are made available in Moodle.
A short version of an example test (also accessible online in Moodle) is intended to provide additional guidance with regard to the test.
Reading list
Kotler, Philip | Armstrong, Gary | Harris, Lloyd C. | Piercy, Nigel (2019): Grundlagen des Marketing, 7. aktualisierte Auflage, Pearson.
HINWEIS: e-Buch Zugänge zum Lehrbuch über die Universitätsbibliothek sind in beschränktem Maße vorhanden
HINWEIS: e-Buch Zugänge zum Lehrbuch über die Universitätsbibliothek sind in beschränktem Maße vorhanden
Association in the course directory
Last modified: Fr 12.05.2023 00:12
Marketing as a sub-discipline of business administration offers providers approaches, concepts and tools for planning, organizing and implementing measures for the product, price, distribution and communication design of the offer.
In this course you will: (1) become familiar with the technical terminology of marketing, (2) develop an understanding of marketing as a strategic approach in the customer and success-oriented market presence of companies and (3) systematically deal with conception, benefit, commitment and mutual coordination of the various marketing instruments.