040135 KU Building Blocks of Marketing 1: Marketing Research (MA) (2023S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.02.2023 09:00 to We 22.02.2023 12:00
- Registration is open from Mo 27.02.2023 09:00 to Tu 28.02.2023 12:00
- Deregistration possible until Mo 13.03.2023 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 08.03. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 15.03. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 22.03. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 29.03. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 19.04. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 26.04. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 10.05. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 17.05. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 07.06. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 14.06. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 21.06. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 28.06. 16:45 - 18:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on the research process, data collection issues, questionnaire design, sampling and measurement. Students also gain hands-on experience by conducting a marketing research project.Theoretical content will be explained in a lecture. Please note: the accompanying study of the literature is absolutely necessary, since not all content can be covered within the framework of the lecture.
Assessment and permitted materials
This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:
• Project: 25 %
• Midterm exam: 30 %
• Final Exam: 45 %The group project will be tackled in groups of 5-6 students (further details will be given in the Introduction session); the same grade will be awarded to all students belonging to the same group. The exams will consist of both open-ended and multiple-choice questions and will be based on the textbooks, additional readings and material covered in the various sessions.By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must deregister electronically. The latest date by which the course can be dropped is March 13th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on March 8th 2023 (Introduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations.
• Project: 25 %
• Midterm exam: 30 %
• Final Exam: 45 %The group project will be tackled in groups of 5-6 students (further details will be given in the Introduction session); the same grade will be awarded to all students belonging to the same group. The exams will consist of both open-ended and multiple-choice questions and will be based on the textbooks, additional readings and material covered in the various sessions.By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must deregister electronically. The latest date by which the course can be dropped is March 13th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on March 8th 2023 (Introduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations.
Minimum requirements and assessment criteria
The assessment of the overall performance of the participants is determined as follows:
1 ≥ 80 %
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
1 ≥ 80 %
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
Examination topics
Examination material is the content of the course and the specified literature on which the content of the individual units of the course is based.
Course documents, which prepare the contents of the textbook according to the course units, are made available to students online (via Moodle) for exam preparation.
Course documents, which prepare the contents of the textbook according to the course units, are made available to students online (via Moodle) for exam preparation.
Reading list
• Textbook: Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cen-gage Learning (ISBN-10 1305263529)
• In addition to the text book, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students will be informed accordingly. Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
• In addition to the text book, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students will be informed accordingly. Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Association in the course directory
Last modified: Tu 20.06.2023 12:26