040138 UK ABWL Marketing II (2022S)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 07.02.2022 09:00 to Mo 21.02.2022 23:59
- Registration is open from Th 24.02.2022 09:00 to Fr 25.02.2022 23:59
- Deregistration possible until Mo 14.03.2022 23:59
Registration information is available for each group.
Groups
Group 1
max. 50 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Registration via U:SPACE
- positive completion of the VO ABWL Marketing 1
- Attendance at the first course unit is mandatory for further participation in the course!
- Without exception, a maximum of 50 students will be admitted to the course! An absence in the first unit will result in the loss of the course place.
- Thursday 03.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 17.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 24.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 31.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 07.04. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 28.04. 15:00 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 05.05. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 12.05. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 19.05. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 02.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 09.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 23.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Wednesday 29.06. 08:00 - 09:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Assessment and permitted materials
The course is prüfungsimmanent and the performance is based on following parts:
Elaboration and presentation of a case study 20%
Participation 10%
Midterm test 30%
Final test 40%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.Attendance is compulsory. Students who are absent more than three times will be assessed negatively. Attendance is required for the presentation of the own case study!
Elaboration and presentation of a case study 20%
Participation 10%
Midterm test 30%
Final test 40%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.Attendance is compulsory. Students who are absent more than three times will be assessed negatively. Attendance is required for the presentation of the own case study!
Minimum requirements and assessment criteria
Sehr gut ≥ 88%
Gut ≥ 75%
Befriedigend ≥ 63%
Genügend ≥ 50%
Gut ≥ 75%
Befriedigend ≥ 63%
Genügend ≥ 50%
Group 2
max. 50 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 02.03. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 16.03. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 23.03. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 30.03. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 06.04. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 28.04. 15:00 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
- Wednesday 04.05. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 11.05. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 18.05. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 01.06. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 08.06. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 22.06. 08:00 - 09:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 29.06. 08:00 - 09:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Assessment and permitted materials
Elaboration and presentation of a case study
Participation
Midterm test
Final test
Participation
Midterm test
Final test
Minimum requirements and assessment criteria
- Registration via U:SPACE
- Positive completion of the VO ABWL Marketing 1
- Attendance in the first class is mandatory for further participation in the course!
- Without exception, a maximum of 50 students will be admitted to the course! An absence in the first class will result in a deregistration from the course.This is an examination-immanent course, the performance assessment is based on the following partial performances:
- Elaboration and presentation of the case study 20%
- Participation 10%
- Midterm test 30%
- Final test 40%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.
Attendance is compulsory. Students who are absent more than three times will be assessed negatively. Attendance is required for the presentation of the own case study!Sehr gut ≥ 88%
Gut ≥ 75%
Befriedigend ≥ 63%
Genügend ≥ 50%
- Positive completion of the VO ABWL Marketing 1
- Attendance in the first class is mandatory for further participation in the course!
- Without exception, a maximum of 50 students will be admitted to the course! An absence in the first class will result in a deregistration from the course.This is an examination-immanent course, the performance assessment is based on the following partial performances:
- Elaboration and presentation of the case study 20%
- Participation 10%
- Midterm test 30%
- Final test 40%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.
Attendance is compulsory. Students who are absent more than three times will be assessed negatively. Attendance is required for the presentation of the own case study!Sehr gut ≥ 88%
Gut ≥ 75%
Befriedigend ≥ 63%
Genügend ≥ 50%
Group 3
max. 50 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Registration via U:SPACE
- positive completion of the VO ABWL Marketing 1
- Attendance at the first course unit is mandatory for further participation in the course!
- Without exception, a maximum of 50 students will be admitted to the course! An absence in the first unit will result in the loss of the course place.
- Thursday 03.03. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 17.03. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 24.03. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 31.03. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 07.04. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 28.04. 15:00 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 05.05. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 12.05. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 19.05. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 02.06. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 09.06. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 23.06. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Wednesday 29.06. 08:00 - 09:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Assessment and permitted materials
The course is prüfungsimmanent and the performance is based on following parts:
Elaboration and presentation of a case study 20%
Participation 10%
Midterm test 30%
Final test 40%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.Attendance is compulsory. Students who are absent more than three times will be assessed negatively. Attendance is required for the presentation of the own case study!
Elaboration and presentation of a case study 20%
Participation 10%
Midterm test 30%
Final test 40%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.Attendance is compulsory. Students who are absent more than three times will be assessed negatively. Attendance is required for the presentation of the own case study!
Minimum requirements and assessment criteria
Sehr gut ? 88%
Gut ? 75%
Befriedigend ? 63%
Genügend ? 50%
Gut ? 75%
Befriedigend ? 63%
Genügend ? 50%
Information
Aims, contents and method of the course
Examination topics
The examination material includes the contents of the course as well as the listed literature on which the individual units of the course are based.
For the exam preparation, the students will be provided with course materials via Moodle, which follow the contents of the textbook.
For the exam preparation, the students will be provided with course materials via Moodle, which follow the contents of the textbook.
Reading list
Kotler, P., Armstrong, G., Harris, L. C., Piercy, N. (2019): Grundlagen des Marketing, siebte Edition., Pearson Education Deutschland GmbH.The course is supported by the e-learning platform Moodle. Students with a valid u:net account will get access by the course instructor after the first class.For more information, please visit https://marketing.univie.ac.at/studium/bachelor/lvs-im-sommersemester/
Association in the course directory
Last modified: Tu 14.06.2022 16:47
- Marketing environment
- Strategic marketing
- Consumer behaviour
- Market research
- Market segmentation and market positioningIn the second half of the course, operational marketing decisions are examined:
- Product policy
- Distribution policy
- Communication policy
- Pricing policy
- Service marketingIn the first unit, students are assigned a case study, which is to be solved and elaborated in small groups. Each unit one case study will then be presented by the students and discussed with their colleagues. The case studies are presented - one presentation per unit on one topic area. Please follow the RULES OF CORRECT SCIENTIFIC WORK in this paper, cite your sources used: https://studienpraeses.univie.ac.at/infos-zum-studienrecht/sicherung-der-guten-wissenschaftlichen-praxis/plagiat/For further information on correct citation, please refer to the following literature:
Ebster, C., Stalzer, L. (2017): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftler. 5th edition, Vienna, Facultas.