040138 UK ABWL Marketing II (2023S)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.02.2023 09:00 to We 22.02.2023 12:00
- Registration is open from Mo 27.02.2023 09:00 to Tu 28.02.2023 12:00
- Deregistration possible until Fr 10.03.2023 23:59
Registration information is available for each group.
Groups
Group 1
max. 50 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Monday
06.03.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
20.03.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
27.03.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
17.04.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
24.04.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
08.05.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
15.05.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
22.05.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
05.06.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
12.06.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
19.06.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Monday
26.06.
11:30 - 13:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Aims, contents and method of the course
Assessment and permitted materials
The course is prüfungsimmanent and the performance is based on following parts:
Small case study 10%
Elaboration and presentation of the main case study 40%
Participation 20% (Feedbackgroups, participation during the lecture)
Final test 30%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.Attendance is compulsory. Students who are absent more than four times will be assessed negatively. Attendance is required for the presentation of the own case study!
Small case study 10%
Elaboration and presentation of the main case study 40%
Participation 20% (Feedbackgroups, participation during the lecture)
Final test 30%Participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in the VO ABWL Marketing 1. For a positive completion of the UK Marketing, a total of at least 50 % is required.Attendance is compulsory. Students who are absent more than four times will be assessed negatively. Attendance is required for the presentation of the own case study!
Minimum requirements and assessment criteria
Sehr gut ≥ 88%
Gut ≥ 75%
Befriedigend ≥ 63%
Genügend ≥ 50%
Gut ≥ 75%
Befriedigend ≥ 63%
Genügend ≥ 50%
Examination topics
The examination material includes the contents of the course as well as the listed literature on which the individual units of the course are based.
For the exam preparation, the students will be provided with course materials via Moodle, which follow the contents of the textbook.
For the exam preparation, the students will be provided with course materials via Moodle, which follow the contents of the textbook.
Reading list
Kotler, P., Armstrong, G., Harris, L. C., Piercy, N. (2019): Grundlagen des Marketing, siebte Edition., Pearson Education Deutschland GmbH.Die Lehrveranstaltung wird durch die E-Learning Plattform Moodle unterstützt. Studierende mit einem gültigen u:net Account werden nach der ersten Einheit vom LV-Leiter freigeschaltet. Informationen bezüglich des Kurses werden so den Kollegen zugänglich gemacht.Weitere Informationen finden Sie unter: https://marketing.univie.ac.at/studium/bachelor/lvs-im-sommersemester/
Group 2
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Thursday
02.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
16.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
23.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
30.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
20.04.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
27.04.
11:30 - 13:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
04.05.
11:30 - 13:00
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
11.05.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
25.05.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
01.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Friday
16.06.
11:30 - 13:00
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
22.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
29.06.
09:45 - 11:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
29.06.
11:30 - 13:00
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Aims, contents and method of the course
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as Business-to-Business Marketing, Services Marketing, International Marketing, Marketing Implementation and Control, and Ethical Marketing.
Both the course and the final exam will be held in English. The course has “prüfungsimmanenten Charakter”, therefore attendance is compulsory throughout the semester (see also Admission and At-tendance Policies on our homepage); more than three absences will automatically result in a “fail” grade.
Both the course and the final exam will be held in English. The course has “prüfungsimmanenten Charakter”, therefore attendance is compulsory throughout the semester (see also Admission and At-tendance Policies on our homepage); more than three absences will automatically result in a “fail” grade.
Assessment and permitted materials
The total performance of the course participants includes the following partial performances:Group work/ Presentation (Team grade) (30%)
Midterm Exam (Sessions 2-6) (25%)
Final Exam (Sessions 8-12) (45%)The group presentations will involve groups of up to 5 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in both the presentation and later discussion.
The midterm exam will be based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 8, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures.
Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Midterm Exam (Sessions 2-6) (25%)
Final Exam (Sessions 8-12) (45%)The group presentations will involve groups of up to 5 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in both the presentation and later discussion.
The midterm exam will be based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 8, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures.
Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Minimum requirements and assessment criteria
The course's target audience is Bachelor students who have successfully completed ABWL Marketing I. It is therefore NOT possible to complete ABWL Marketing I and ABWL Marketing II in the same semester. This course is also open to students from other programs as well as guest students who are aiming for a specialization in marketing and who meet the study requirements.
A special note for all exchange students: You also CANNOT complete ABWL Marketing I and ABWL Marketing II in the same semester. You are eligible for this course only if you have already successfully passed a basic marketing course at your home university. To be able to attend the course you must submit a relevant transcript/certificate by March 2nd, 2023.
Students wishing to take this course must register via U:SPACE (with points) during the registration period. Registered students who, for whatever reason, are not able to take the course must deregister electronically.
The latest date by which this course can be dropped without penalty is 10th March 2023. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session (Introduction/ Vorbesprechung) on Thursday, 2nd March 2023, 11:30-13:00, as failure to do so will result in their exclusion from the course.The assessment of the overall performance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%
A special note for all exchange students: You also CANNOT complete ABWL Marketing I and ABWL Marketing II in the same semester. You are eligible for this course only if you have already successfully passed a basic marketing course at your home university. To be able to attend the course you must submit a relevant transcript/certificate by March 2nd, 2023.
Students wishing to take this course must register via U:SPACE (with points) during the registration period. Registered students who, for whatever reason, are not able to take the course must deregister electronically.
The latest date by which this course can be dropped without penalty is 10th March 2023. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session (Introduction/ Vorbesprechung) on Thursday, 2nd March 2023, 11:30-13:00, as failure to do so will result in their exclusion from the course.The assessment of the overall performance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%
Examination topics
Textbook: Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Reading list
In addition to the text books, selected journal articles may be used to further support students’ understanding of the course’s content. These articles will be placed on Moodle and students informed accordingly.
Group 3
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Monday
06.03.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
20.03.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
27.03.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
17.04.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
24.04.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
08.05.
15:00 - 16:30
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Monday
15.05.
15:00 - 16:30
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday
16.05.
15:00 - 16:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Monday
05.06.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
12.06.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
19.06.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Monday
26.06.
15:00 - 16:30
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
29.06.
13:15 - 14:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Aims, contents and method of the course
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as Business-to-Business Marketing, Services Marketing, International Marketing, Marketing Implementation and Control, and Marketing and Ethics.The first part the course (sessions 1-6) consists in group projects and presentations based on an application of the key marketing concepts acquired in the ABWL Marketing I course to real life companies and brands. The second part of the course (sessions 7 -13) are theoretical sessions which introduce new marketing topics.
Assessment and permitted materials
The total performance of the course participants includes the following partial performances:
Group presentation (team grade) 30 %
Midterm exam 25 %
Final Exam 45 %
Group presentation (team grade) 30 %
Midterm exam 25 %
Final Exam 45 %
Minimum requirements and assessment criteria
As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a “failed” grade.The assessment of the overall performance of the participants is determined as follows:
1 ≥ 80 %
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %
Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
1 ≥ 80 %
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %
Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Examination topics
The group presentations will involve groups of 5/6 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.The final exam will be based only on the new topics covered by the instructors in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures. The final exam will be held in class.
Reading list
The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Group 4
max. 50 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
The course units take place digitally via web conferencing (BigBlueButton/Zoom), microphone and webcam are necessary for participation in the course.
Whether the final test takes place on site or digitally will be announced in the course.matthias.glaser@univie.ac.atHomepage: http://marketing.univie.ac.at
Office hours: by appointment
Thursday
02.03.
15:00 - 16:30
Digital
Thursday
23.03.
15:00 - 16:30
Digital
Thursday
30.03.
15:00 - 16:30
Digital
Thursday
20.04.
15:00 - 16:30
Digital
Thursday
27.04.
15:00 - 16:30
Digital
Thursday
04.05.
15:00 - 16:30
Digital
Thursday
11.05.
15:00 - 16:30
Digital
Thursday
25.05.
15:00 - 16:30
Digital
Thursday
01.06.
15:00 - 16:30
Digital
Thursday
15.06.
15:00 - 16:30
Digital
Thursday
22.06.
15:00 - 16:30
Digital
Thursday
29.06.
15:00 - 16:30
Digital
Aims, contents and method of the course
This course deepens the contents previously taught in the course VO ABWL Marketing 1. The terminology and basic concepts of marketing learned are now applied to real marketing problems. Case studies are used to analyse real companies from Austrian marketing practice. The elaborated case studies are then presented by the group and discussed in plenary. The course is intended to encourage further study of the subject of marketing and the consideration of marketing decisions from a management perspective.The course deals with already known topics of marketing in a more in-depth form and should help to sharpen the understanding of complex practical decisions in the field of marketing.In the context of strategic marketing, the following topics are examined in more detail:
- Marketing environment
- Consumer behaviour
- Strategic marketing
- Market research
- Market segmentation and market positioningIn the second half of the course, operational marketing decisions are examined:
- Product policy
- Distribution policy
- Communication policy
- Pricing policy
- Services marketingIn the first unit, students are assigned a case study, which is to be solved in small groups and elaborated in writing. Each unit, one of these elaborations will then be presented by the students and discussed with their colleagues. Please follow the rules of correct scientific work in the context of this elaboration, cite your sources used: http://studienpraeses.univie.ac.at/informationsmaterial/sicherung-der-guten-wissenschaftlichen-praxis/
For further information on correct citation, please refer to the following book:
Ebster, C., Stalzer, L. (2017): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftler. 5th edition, Vienna, Facultas.Afterwards, the results are presented - one presentation per unit on one topic area.Translated with www.DeepL.com/Translator (free version)
- Marketing environment
- Consumer behaviour
- Strategic marketing
- Market research
- Market segmentation and market positioningIn the second half of the course, operational marketing decisions are examined:
- Product policy
- Distribution policy
- Communication policy
- Pricing policy
- Services marketingIn the first unit, students are assigned a case study, which is to be solved in small groups and elaborated in writing. Each unit, one of these elaborations will then be presented by the students and discussed with their colleagues. Please follow the rules of correct scientific work in the context of this elaboration, cite your sources used: http://studienpraeses.univie.ac.at/informationsmaterial/sicherung-der-guten-wissenschaftlichen-praxis/
For further information on correct citation, please refer to the following book:
Ebster, C., Stalzer, L. (2017): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftler. 5th edition, Vienna, Facultas.Afterwards, the results are presented - one presentation per unit on one topic area.Translated with www.DeepL.com/Translator (free version)
Assessment and permitted materials
This course is classified as a “prüfungsimmanente Lehrveranstaltung“ (meaning continuous course assessment), the assessment is based on the following criteria:
- Elaboration and presentation of case study: 20 %
- Homework: 20 %
- Short exam 20 %
- Final Exam 40 %The short exams cover the course content of the previous three lectures, the final exam coverst he whole course content. The assessment criteria focus on the application of the concepts studied in the course “VO ABWL Marketing 1”. A minimum assessment of 50% is required to pass the course. Attendance is mandatory. Students who are absent more than three times receive a negative assessment. For the presentation of their own case study students are required to be present!During written examinations on-site the following resources may be used: calculator, general dictionary (no annotations added). Allowed resources during digital examinations will be announced in the course.Note:
- The sessions take place synchronous (digital live sessions) via Web Conferencing on Moodle.
- The students’ presentations (students require a microphone and a webcam so that the presentations can be conducted digitally) constitute a part of the session and are conducted as well via Web Conferencing.
- Short exam is a written exam and conducted via Moodle
- Homeworks are submitted in writing via Moodle
- The final exam will take place on-site or digital, depending on the situation.
- Elaboration and presentation of case study: 20 %
- Homework: 20 %
- Short exam 20 %
- Final Exam 40 %The short exams cover the course content of the previous three lectures, the final exam coverst he whole course content. The assessment criteria focus on the application of the concepts studied in the course “VO ABWL Marketing 1”. A minimum assessment of 50% is required to pass the course. Attendance is mandatory. Students who are absent more than three times receive a negative assessment. For the presentation of their own case study students are required to be present!During written examinations on-site the following resources may be used: calculator, general dictionary (no annotations added). Allowed resources during digital examinations will be announced in the course.Note:
- The sessions take place synchronous (digital live sessions) via Web Conferencing on Moodle.
- The students’ presentations (students require a microphone and a webcam so that the presentations can be conducted digitally) constitute a part of the session and are conducted as well via Web Conferencing.
- Short exam is a written exam and conducted via Moodle
- Homeworks are submitted in writing via Moodle
- The final exam will take place on-site or digital, depending on the situation.
Minimum requirements and assessment criteria
Sehr gut ≥ 87,5 %
Gut ≥ 75%
Befriedigend ≥ 62,5%
Genügend ≥ 50%
Gut ≥ 75%
Befriedigend ≥ 62,5%
Genügend ≥ 50%
Examination topics
The short exams cover the course content of the previous three lectures, the final exam coverst he whole course content. The assessment criteria focus on the application of the concepts studied in the course “VO ABWL Marketing 1”. A minimum assessment of 50% is required to pass the course. Attendance is mandatory. Students who are absent more than three times receive a negative assessment. For the presentation of their own case study students are required to be present!Moodle, which follow the contents of the textbook.
Reading list
Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2016): Marketing Management, 3rd European ed., New Jersey: Pearson Education International.Wagner, U./ Reisinger H./Akbari K. (Hrsg.) (2018): Fallstudien aus der österreichischen Marketingpraxis 8, Facultas, Wien.Ebster, C., Stalzer, L. (2017): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschaftler. 5. Auflage, Wien, Facultas.This course is supported by the e-learning platform “Moodle” (https://moodle.univie.ac.at). Students with a valid u:net account are admitted by the instructor after the first session. This way information concerning the course are made available to students.Literature relevant for the examination, further details on coverage of contents by the exams are given in the course
Association in the course directory
Last modified: Mo 26.06.2023 17:07
- Marketing environment
- Consumer behaviour
- Market research
- Market segmentation and market positioningIn the second half of the course, operational marketing decisions are examined:
- Product policy
- Communication policy
- Pricing policy