Universität Wien FIND

Due to the COVID-19 pandemic, changes to courses and exams may be necessary at short notice. Inform yourself about the current status on u:find and check your e-mails regularly.

Please read the information on https://studieren.univie.ac.at/en/info.

Warning! The directory is not yet complete and will be amended until the beginning of the term.

040141 SE Bachelor Seminar (incl. Bachelor´s Paper) (2021S)

International Marketing

8.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
REMOTE

Students taking this course must have already successfully completed the exam "VO Einführung für das wissenschaftliche Arbeiten"; successful completion of the course ABWL Marketing II is strongly recommended.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)

https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ss-2021/

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 24 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Thesis topic registration: DI 23.03.2021
Thesis submission: DI 06.07.2021

Tuesday 02.03. 15:00 - 16:30 Digital
Tuesday 09.03. 15:00 - 16:30 Digital
Tuesday 16.03. 15:00 - 16:30 Digital
Tuesday 18.05. 11:30 - 18:15 Digital
Tuesday 01.06. 15:00 - 18:15 Digital
Tuesday 29.06. 11:30 - 18:15 Digital

Information

Aims, contents and method of the course

This seminar course involves the administration and completion of a Bachelor Thesis at the Chair of International Marketing and it aims to cultivate essential student skills related to the theoretical development, the analysis and interpretation, the presentation, and the write-up of an academic essay/project.

The seminar focuses on the research area of International Branding and Consumer Behavior and the Bachelor Thesis project involves both a theoretical and an empirical part; the theoretical part consists of a thorough literature review on a particular topic within the research area defined above, whereas the empirical part includes the collection and analysis of data – using a quantitative approach – in order to draw meaningful academic and managerial conclusions.

Overall, by undertaking the Bachelorseminar, students are expected to enhance their conceptual and analytical skills, in general, but also gain expert knowledge in an important field of international marketing.

The course includes a combination of lectures, workshops, and student group work. Students will be assigned into groups of four to six members and will work toward a specific group project (i.e., Bachelor Thesis) in accordance with the guidelines set by the course instructors.

The beginning of the course (sessions 1-3) will introduce students to the content and structure of the Bachelorseminar and discuss the key concepts of International Branding and Consumer Behavior upon which the Bachelor Thesis projects will be based. According to these sessions, groups need to decide on a particular topic for their Bachelor Thesis and deliver a class presentation (sessions 4-7) addressing points (a) and (b) above. The next two sessions (sessions 8-9) will consist of interactive workshops where each individual group can receive customized feedback about the appropriate research methods and techniques employed in the empirical part of the project. The presentation block 2 (sessions 10-15) includes the final group presentations which should mainly focus on addressing points (c) and (d) above. Groups should integrate the two presentation blocks taking into consideration the comments raised by the course instructors and other classmates in order to write-up and submit a detailed and thorough Bachelor Thesis.

Assessment and permitted materials

Performance in the course is determined as follows:
Presentation block 1 (theory & research questions): 20%
Presentation block 2 (analysis & findings):20%
Written Bachelor Thesis: 60%

The groups will consist of 4-6 students, depending on the total number of students registered in the course. Group members are expected to participate and contribute equally to every stage of the Bachelor Thesis project (e.g., conceptual development, analysis, presentations, thesis write-up). The same grade will be awarded to all students of the same group for the written part of the thesis. Presentations will take into consideration the individual contribution of group members.

Minimum requirements and assessment criteria

In order to pass the course, students need to achieve 50% or more of the total points. The grading system is as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

The groups will consist of 4-6 students, depending on the total number of students registered in the course. Group members are expected to participate and contribute equally to every stage of the Bachelor Thesis project (e.g., conceptual development, analysis, presentations, thesis write-up). The same grade will be awarded to all students of the same group.

Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Note: All presentations have to be done using Power Point and every group member has to present. Absent or not presenting group members without prior confirmation from the course instructors will negatively influence the overall group grade.

The course has “prüfungsimmanenten Charakter,” therefore attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences automatically results in a 5 (fail) grade.

Examination topics

As part of the Bachelor Thesis project, all student groups will have to (a) conduct a literature review that specifies the theoretical framework of their thesis, (b) propose specific research questions to be investigated, (c) apply quantitative research approaches to address these questions, and (d) interpret the emerging findings by drawing meaningful theoretical and managerial conclusions.

Reading list

The reading list can be found on the course outline (see link above).

Association in the course directory

Last modified: Tu 27.04.2021 13:47