Universität Wien FIND

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040142 SE Bachelor Seminar (incl. Bachelor´s Paper) (2021S)

Int. Business

8.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Sprache: Englisch/Deutsch
Das Seminar wird nur für Bachelor IBW Studierende angeboten.
service email address: opim.bda@univie.ac.at


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 24 participants
Language: German, English


Classes (iCal) - next class is marked with N

Dear colleagues, the Bachelor Seminar will be held in ENGLISH; therefore, I do not accept topics in GERMAN!

Wednesday 03.03. 15:00 - 16:30 Digital
Wednesday 10.03. 15:00 - 16:30 Digital
Wednesday 17.03. 15:00 - 16:30 Digital
Wednesday 24.03. 15:00 - 16:30 Digital
Wednesday 14.04. 15:00 - 16:30 Digital
Wednesday 21.04. 15:00 - 16:30 Digital
Wednesday 28.04. 15:00 - 16:30 Digital
Wednesday 05.05. 15:00 - 16:30 Digital
Wednesday 12.05. 15:00 - 16:30 Digital
Wednesday 19.05. 15:00 - 16:30 Digital
Wednesday 26.05. 15:00 - 16:30 Digital
Wednesday 02.06. 15:00 - 16:30 Digital
Wednesday 09.06. 15:00 - 16:30 Digital
Wednesday 16.06. 15:00 - 16:30 Digital
Wednesday 23.06. 15:00 - 16:30 Digital
Wednesday 30.06. 15:00 - 16:30 Digital


Aims, contents and method of the course

Course Overview
Every student who writes a bachelor thesis (in English) must attend the BA seminar and deliver a presentation on the topic of the thesis (presentation time: 20-30 minutes) as well as to write a seminar paper. The course proceeds in three stages as outlined in the following;
(I) Choosing a Topic
Deadline for the submission of the topics for the Bachelor thesis: 24.03.2020 (1-2 pages)
Deadline for the submission of Synopsis/Extended Proposals along with the list of the literature: 14.04.2020 (3-5 pages)
(II) Presentations
Final proposals are to be presented between 28.4-30.06.2021
Presentation time: 20 -30 minutes
The PowerPoint slides must be sent to the lecturer at least one day before presentation
(III) Bachelor Thesis
Deadline for the Submission of the Bachelor theses: 10.09.2021
The deadline for submission of Bachelor Thesis is final and cannot be negotiated.

Assessment and permitted materials

Bachelor Thesis (80%)
Presentation and class participation (20%)
Minimum length of the thesis (without references): 35 pages
Deadline for submission: 10. September 2021

Minimum requirements and assessment criteria

For a successful completion of the course, the following conditions must adequately have to be met;
1. At least 75% attendance
2. Presentation of the proposal (20 Minutes)
3. Submission of the Bachelor Thesis by Sept. 1
4. You have to apply the rules for scientific paper writing
SEE: Karmasin, M., R. Rainer, Die Gestaltung wissenschaftlicher Arbeiten, , 2015, UTB Facultas
Skern, T., Writing Scientific English, 2015, UTB Facultas

Examination topics

Suggested Topics
The following list is by no means an exhaustive one.

I. Strategy and Organization of the MNC

1. Evolution and Existence of the multinational corporation (MNC)
2. Environment and Organization
3. Information Technology and Organization of the MNC
4. Culture and Organization of the MNC
5. Organization Design of the MNC
6. Strategies of the MNC
7. Interorganizational Networks of the MNC
8. Strategic Alliances of MNC
9. Market Entry through Licensing
10. Market Entry through Joint Ventures
11. Market Entry through Export Intermediaries
12. Market Entry through Franchising Networks
13. Acquisitions and Greenfield Investments as Market Entry Forms
14. Cluster Relationships of the MNC
15. Corporate Governance of the MNC
16. Digitalization and Multinational Corporation
17. CSR of the MNC
18. The Role of Networks in Early Internationalizing Firms (Bembon, Schwens, 2018, EMJ).

Literature basis for choosing a topic:
Peng, M. 2014. Global Strategic Management, Boston
Peng, M. 2015. Global Business, Boston.
Daft, R. 2017. Organization Theory and Design, 12th ed.
Verbeke, A. 2013. International Business Strategy, Cambridge.

II. Knowledge Management of the Multinational Firm

1. Organization of Knowledge: Centralization vs. Decentralization in MNC (Jensen, Meckling 1995; Hayek 1945; Windsperger 2004)
2. The Knowledge Management Model of Nonaka (1994) and Hedlund (1994) applied to MNC
3. Knowledge Transfer and Information Richness Theory (Daft, Lenel 1983, 1986)
4. Codification versus Personalization Strategies of MNC (Hanson et al. 1999)
5. Knowledge Transfer and Electronic Communication Mechanisms in MNC (Bolisani et al. 2000; Sarker, Joshi 2002)
6. The Relationship between Knowledge Transfer and Trust in MNC (Becerra et al. 2008; Levin and Cross 2004)
7. The Role of Culture in Knowledge Transfer in MNC (Lukas 2006)
8. Knowledge Transfer between Headquarter and Subsidiaries (Gupta, Govindarajan 1991,2000; Björkman et al. 2004)
9. Knowledge Transfer in International Strategic Alliances (Simonin 1999; 2004)
10. Knowledge Management in International Joint Ventures (Inkpen, Dinur 1998; see also the literature on http://www.ivey.uwo.ca/ami/Research/JVA.pdf)
11. Knowledge Transfer in International Franchising-Networks (Windsperger, Gorovaia 2010; Gorovaia, Windsperger 2013)
12. Knowledge Management in Clusters (Bathelt, Maskell, Malmberg 2004)
13. Knowledge Transfer in Acquisitions (Breshman et al. 1999; 2010)
14. Knowledge Management and Intellectual Capital (Booker et al. 2008)
15. Digitalization and Networks (Koch, Windsperger 2017)

Students may opt any other relevant topic with a prior consent of the lecturer

The introductory literature to the topics will be published on moodle!

Reading list

Association in the course directory

Last modified: Th 05.08.2021 00:04