040143 KU Special Topics in Marketing: Responsible Marketing 1 (MA) (2023S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.02.2023 09:00 to We 22.02.2023 12:00
- Registration is open from Mo 27.02.2023 09:00 to Tu 28.02.2023 12:00
- Deregistration possible until Fr 17.03.2023 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
This Course (1/2) is blocked over a short period of 5 days. To ensure intensive work on the literature and debate in class focusing on the subject, participants are required to prepare the indicated literature for each course session. Syllabus (containing details on the reading tasks for each session) as well as reading material will be available on Moodle.
Wednesday
01.03.
11:30 - 16:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
02.03.
09:45 - 14:45
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
08.03.
11:30 - 14:45
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
08.03.
15:00 - 16:30
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
09.03.
09:45 - 13:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
09.03.
13:15 - 14:45
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Friday
10.03.
09:45 - 13:00
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
Marketing decisions involve needs, goals, and interests of various exchange partners as well as stakeholders in the organization itself and its environment. In two subsequent courses, the Special Topic “Responsible Marketing” shall widen participans' view on sensitive aspects of marketing decisions relating to producing, selling, buying, and consuming products. Upon completion of the course students will be sensitive to the multiplicity of societal implications of marketing decisions. They will understand the role of marketing with regard to consumer well-being and societal welfare. Students will be able to develop sustainable solutions in marketing contexts accounting for the intersts of all stakeholders involved.
Assessment and permitted materials
Course participants are evaluated based on three contributions:1. PREPARATORY LITERATURE SUM-UPs: Students are required to prepare the literature indicated. Based on the readings, they will be requested to provide a short sum-up in advance for each session (approx. 5 sentences; max up to 1 page) of key statements or questions resulting from your prereading of the relevant literature (may be 1-3 up to max. 5 key arguments and/or questions resulting for you). The sum-up is to be provided before each session; the various aspects and will be discussed in class. (40%)
2. ACTIVE CLASS-PARTICIPATION is expected. (10%)
3. A FINAL PAPER summarizing the fundamental aspects and learnings from the course is to be provided by due date. (max. 12 pages, elaborate writing, formally correct and well structured) Evaluation is based on elaboration and literature inclusion. (50%)
2. ACTIVE CLASS-PARTICIPATION is expected. (10%)
3. A FINAL PAPER summarizing the fundamental aspects and learnings from the course is to be provided by due date. (max. 12 pages, elaborate writing, formally correct and well structured) Evaluation is based on elaboration and literature inclusion. (50%)
Minimum requirements and assessment criteria
Grading is based on the sum of all three contributions:
1- very good ≥ 87,5%
2- good ≥ 75 %
3- satisfactory ≥ 62,5%
4- sufficient ≥ 50 %
5- insufficient < 50%
1- very good ≥ 87,5%
2- good ≥ 75 %
3- satisfactory ≥ 62,5%
4- sufficient ≥ 50 %
5- insufficient < 50%
Examination topics
Participants are required to prepare the literature indicated for each class session (40%) & participate actively in class (10%), and write a course summary report (min. 6 - max. 12 pages) to be handed in by March 26th, 2023 (50%).Textbook: Fuchs, Doris | Sahakian, Marlyne | Gumbert, Tobias | Di Giulio, Antoinetta | Maniates, Michael | Lorek, Sylvia | Graf, Antonia (2021): Consumption Corridors. Living a Good Life within Sustainable Limits, Routledge, London & New York.
Academic Articles: will be listed and provided via Moodle.
Academic Articles: will be listed and provided via Moodle.
Reading list
Textbook (available online):
Fuchs, Doris| Sahakian, Marlyne| Gumbert, Tobias| Di Giulio, Antonietta| Maniates, Michael| Lorek, Sylvia | Graf, Antonia (2021): Consumption Corridors. Living a Good Life within Sustainable Limits. Routledge| Taylor & Francis, London & New York.Articles (available via Moodle):
A#1: Friedman, Milton (1970): A Friedman doctrine- The Social Responsibility of Business is to Increase Its Profits, The New York Times, 1970/09/13, 17ff.
A#2: Easterlin, Richard D. | O’Connor, Kelsey J. (2020): The Easterlin Paradox, IZA Institute of Labor Economics, Discussion Paper Series, DP No. 13923: 1-40. www.iza.org
A#3: Sirgy, M. Joseph (2018): The Psychology of Material Well-Being, Applied Research in Quality of Life, Vol. 13, 273-301
A#3a. Burckhardt, Carol S. | Anderson, Kathryn L. (2003): The Quality of Life Scale (QOLS): Reliability, Validity, and Utilization, Health and Quality of Life Outcomes 1 (60): https://doi.org/10.1186/1477-7525-1-60
A#3b. Lee, Dong-Jin | Sirgy, M. Joseph | Larsen, Val | Wright, Newell D. (2002): Developing a Subjective Measure of Consumer Well-Being, Journal of Macromarketing, Vol. 22 (2), 158-169.
A#3c. Sirgy, M. Joseph (2021): Macromarketing Metrics of Consumer Well-Being: An Update, Journal of Macromarketing, Vol. 41(1), 124-131.
A#4: Aron, David| Kultgen, Olivia (2019): Definitions of Dysfunctional Consumer Behavior: Concepts, Content, & Questions, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol 21, 47-60.
A#4a. Harris, Lloyd C. | Reynolds, Kate L. (2003): The Consequences of Dysfunctional Customer Behavior, Journal of Service Research, Vol. 6 (2), 144-161.
A#4b. Mrad, Mona | Cui, Charles Chi (2020): Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption, Journal of Business Research, Vol 113, 399-408.
A#4c. Goodman, Jordan | Lovejoy, Paul E. | Sherratt, Andrew (1995, 2007): Consuming Habits.
Global and Historical Perspectives on How Cultures Define Drugs, 2nd Ed., Routledge, New York.
A#5: Maignan, Isabelle| Gonzalez-Padron, Tracy L.| Hult, G. Thomas M.| Ferrell, O. C. (2011): Stakeholder Orientation: Development and Testing of a Framework for Socially Responsible Marketing, Journal of Strategic Marketing, Vol. 19 (4), 313-338.
A#6: Dahlsrud, Alexander (2008): How Corporate Social Responsibility is Defined: An Analysis of 37 Definitions, Corporate Social Responsibility and Environmental Management, Vol. 15, 1-13.
A#7: Persky, Joseph (1993): Consumer Sovereignty, Journal of Economic Perspectives, Vol 7 (1), 183-191.
A#7a. Srnka, Katharina J. | Schweitzer, Fiona M. (2000):Macht Verantwortung und Information: Der Konsument als Souverän? Zeitschrift für Wirtschafts- und Unternehmensethik 1/2,192-205
A#8: Dahan, Yossi | Lerner, Hanna | Milman-Sivan, Falna (2023): Shared Responsibility and Labor Rights in Global Supply Chains, Journal of Business Ethics, Vol 182: 1025-1040.
OECD (2022): The Short and Winding Road to 2030. Measuring distance to the SDG Targets: Overview & Key Findings. Position Paper: https://www.oecd.org/wise/measuring-distance-to-the-sdgs-targets.htm
A#9: Kumar, V. (2018): Transformative Marketing: The Next 20 Years, Journal of Marketing, Vol. 82: 1-12.
A#9a. Potochnik, Janez | Wijkman, Anders et al. (2022): From ‚Greening’ the Present System to Real Transformation – Transforming Resource Use for Human Wellbeing and Planetary Stability. Earth4Allreport. https://www.clubofrome.org/publication/earth4all-potochnik/
A#10: Kumar, Bipul | Dholakia, Nikhilesh (2022): Firms Enabling Responsible Consumption: A Netnographic Approach, Marketing Intelligence & Planning, Vol. 40 (3), 289-309.
A#11: Wilkinson, Adrian | Hill, Malcom | Gollan, Paul (2021): The Sustainability Debate, International Journal of Op
Fuchs, Doris| Sahakian, Marlyne| Gumbert, Tobias| Di Giulio, Antonietta| Maniates, Michael| Lorek, Sylvia | Graf, Antonia (2021): Consumption Corridors. Living a Good Life within Sustainable Limits. Routledge| Taylor & Francis, London & New York.Articles (available via Moodle):
A#1: Friedman, Milton (1970): A Friedman doctrine- The Social Responsibility of Business is to Increase Its Profits, The New York Times, 1970/09/13, 17ff.
A#2: Easterlin, Richard D. | O’Connor, Kelsey J. (2020): The Easterlin Paradox, IZA Institute of Labor Economics, Discussion Paper Series, DP No. 13923: 1-40. www.iza.org
A#3: Sirgy, M. Joseph (2018): The Psychology of Material Well-Being, Applied Research in Quality of Life, Vol. 13, 273-301
A#3a. Burckhardt, Carol S. | Anderson, Kathryn L. (2003): The Quality of Life Scale (QOLS): Reliability, Validity, and Utilization, Health and Quality of Life Outcomes 1 (60): https://doi.org/10.1186/1477-7525-1-60
A#3b. Lee, Dong-Jin | Sirgy, M. Joseph | Larsen, Val | Wright, Newell D. (2002): Developing a Subjective Measure of Consumer Well-Being, Journal of Macromarketing, Vol. 22 (2), 158-169.
A#3c. Sirgy, M. Joseph (2021): Macromarketing Metrics of Consumer Well-Being: An Update, Journal of Macromarketing, Vol. 41(1), 124-131.
A#4: Aron, David| Kultgen, Olivia (2019): Definitions of Dysfunctional Consumer Behavior: Concepts, Content, & Questions, Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol 21, 47-60.
A#4a. Harris, Lloyd C. | Reynolds, Kate L. (2003): The Consequences of Dysfunctional Customer Behavior, Journal of Service Research, Vol. 6 (2), 144-161.
A#4b. Mrad, Mona | Cui, Charles Chi (2020): Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption, Journal of Business Research, Vol 113, 399-408.
A#4c. Goodman, Jordan | Lovejoy, Paul E. | Sherratt, Andrew (1995, 2007): Consuming Habits.
Global and Historical Perspectives on How Cultures Define Drugs, 2nd Ed., Routledge, New York.
A#5: Maignan, Isabelle| Gonzalez-Padron, Tracy L.| Hult, G. Thomas M.| Ferrell, O. C. (2011): Stakeholder Orientation: Development and Testing of a Framework for Socially Responsible Marketing, Journal of Strategic Marketing, Vol. 19 (4), 313-338.
A#6: Dahlsrud, Alexander (2008): How Corporate Social Responsibility is Defined: An Analysis of 37 Definitions, Corporate Social Responsibility and Environmental Management, Vol. 15, 1-13.
A#7: Persky, Joseph (1993): Consumer Sovereignty, Journal of Economic Perspectives, Vol 7 (1), 183-191.
A#7a. Srnka, Katharina J. | Schweitzer, Fiona M. (2000):Macht Verantwortung und Information: Der Konsument als Souverän? Zeitschrift für Wirtschafts- und Unternehmensethik 1/2,192-205
A#8: Dahan, Yossi | Lerner, Hanna | Milman-Sivan, Falna (2023): Shared Responsibility and Labor Rights in Global Supply Chains, Journal of Business Ethics, Vol 182: 1025-1040.
OECD (2022): The Short and Winding Road to 2030. Measuring distance to the SDG Targets: Overview & Key Findings. Position Paper: https://www.oecd.org/wise/measuring-distance-to-the-sdgs-targets.htm
A#9: Kumar, V. (2018): Transformative Marketing: The Next 20 Years, Journal of Marketing, Vol. 82: 1-12.
A#9a. Potochnik, Janez | Wijkman, Anders et al. (2022): From ‚Greening’ the Present System to Real Transformation – Transforming Resource Use for Human Wellbeing and Planetary Stability. Earth4Allreport. https://www.clubofrome.org/publication/earth4all-potochnik/
A#10: Kumar, Bipul | Dholakia, Nikhilesh (2022): Firms Enabling Responsible Consumption: A Netnographic Approach, Marketing Intelligence & Planning, Vol. 40 (3), 289-309.
A#11: Wilkinson, Adrian | Hill, Malcom | Gollan, Paul (2021): The Sustainability Debate, International Journal of Op
Association in the course directory
Last modified: Tu 14.03.2023 11:28