040154 VK eBusiness and Service Science (2020W)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 14.09.2020 09:00 to We 23.09.2020 12:00
- Deregistration possible until Sa 31.10.2020 12:00
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Monday
12.10.
18:30 - 20:00
Digital
Monday
19.10.
18:30 - 20:00
Digital
Monday
09.11.
18:30 - 20:00
Digital
Monday
16.11.
18:30 - 20:00
Digital
Monday
23.11.
18:30 - 20:00
Digital
Monday
30.11.
18:30 - 20:00
Digital
Monday
07.12.
18:30 - 20:00
Digital
Monday
14.12.
18:30 - 20:00
Digital
Monday
11.01.
18:30 - 20:00
Digital
Monday
18.01.
18:30 - 20:00
Digital
Monday
25.01.
18:30 - 20:00
Digital
Information
Aims, contents and method of the course
Assessment and permitted materials
Breakdown of the grade:
Midterm exam (online) 30%
Final exam (online) 30%
Group project 40%
Midterm exam (online) 30%
Final exam (online) 30%
Group project 40%
Minimum requirements and assessment criteria
The following grading system is used:
87.5% - 100% = “Sehr gut” (1) - Excellent
75% - 87% = “Gut” (2) - Good
62.5% - 74.5% = “Befriedigend” (3) - Fair
50% - 62% = “Genügend” (4) - Satisfactory
Below 50% = “Nicht Genügend” (5) - Fail
87.5% - 100% = “Sehr gut” (1) - Excellent
75% - 87% = “Gut” (2) - Good
62.5% - 74.5% = “Befriedigend” (3) - Fair
50% - 62% = “Genügend” (4) - Satisfactory
Below 50% = “Nicht Genügend” (5) - Fail
Examination topics
The exams are based on the lecture videos and written materials published on the course website (Moodle).
Reading list
Bordoloi, S., Fitzsimmons, J. and Fitzsimmons, M., 2019. Service Management. 9th ed. New York: McGraw-Hill Education.
Laudon, Kenneth C., and Carol G. Traver, 2020. E-commerce : Business, technology, society. Boston: Pearson, 2020.
Lovelock, C. and Wirtz, J., 2016. Services Marketing. Hackensack (N.J.): World Scientific.
Osterwalder, Alexander, et al., 2014. Value proposition design : how to create products and services customers want. Hoboken: John Wiley & Sons.
Parker, Geoffrey, Marshall Alstyne, and Sangeet P. Choudary., 2016. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W.W. Norton & Company.
Laudon, Kenneth C., and Carol G. Traver, 2020. E-commerce : Business, technology, society. Boston: Pearson, 2020.
Lovelock, C. and Wirtz, J., 2016. Services Marketing. Hackensack (N.J.): World Scientific.
Osterwalder, Alexander, et al., 2014. Value proposition design : how to create products and services customers want. Hoboken: John Wiley & Sons.
Parker, Geoffrey, Marshall Alstyne, and Sangeet P. Choudary., 2016. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W.W. Norton & Company.
Association in the course directory
Last modified: Fr 12.05.2023 00:12
- develop an understanding of the state of the art of service management thinking
- understand the fundamentals of electronic commerce as they apply to the marketing of online services
- be able to develop an online service that can be successfully offered in the marketThe topics covered in this course include:
Introduction to the service economy
Service strategies
Development of new services
The service encounter
Service quality
Communicating services
Introduction to e-commerce
Selling services online
Delivering services onlineTeaching methods include online lectures and exercises.