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040154 VK eBusiness and Service Science (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
REMOTE

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 40 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Monday 01.03. 18:30 - 20:00 Digital
Monday 08.03. 18:30 - 20:00 Digital
Monday 15.03. 18:30 - 20:00 Digital
Monday 22.03. 20:00 - 21:30 Digital
Monday 12.04. 18:30 - 20:00 Digital
Monday 19.04. 18:30 - 20:00 Digital
Monday 26.04. 18:30 - 20:00 Digital
Monday 03.05. 18:30 - 20:00 Digital
Monday 10.05. 18:30 - 20:00 Digital
Monday 17.05. 18:30 - 20:00 Digital
Monday 31.05. 18:30 - 20:00 Digital
Monday 07.06. 18:30 - 20:00 Digital
Monday 14.06. 18:30 - 20:00 Digital
Monday 21.06. 18:30 - 20:00 Digital
Monday 28.06. 18:30 - 20:00 Digital

Information

Aims, contents and method of the course

The goal of this course is to introduce students to the fascinating world of online services. Upon completion of this course, students will:
- develop an understanding of the state of the art of service management thinking
- understand the fundamentals of electronic commerce as they apply to the marketing of online services
- be able to develop an online service that can be successfully offered in the market
The topics covered in this course include:
Introduction to the service economy
Service strategies
Development of new services
The service encounter
Service quality
Communicating services
Introduction to e-commerce
Selling services online
Delivering services online
Teaching methods include online lectures and exercises.

Assessment and permitted materials

Breakdown of the grade:
Midterm exam (online) 30%
Final exam (online) 30%
Group project 40%

Minimum requirements and assessment criteria

The following grading system is used:
87.5% - 100% = “Sehr gut” (1) - Excellent
75% - 87% = “Gut” (2) - Good
62.5% - 74.5% = “Befriedigend” (3) - Fair
50% - 62% = “Genügend” (4) - Satisfactory
Below 50% = “Nicht Genügend” (5) - Fail

Examination topics

The exams are based on the lecture videos and written materials published on the course website (Moodle).

Reading list

Bordoloi, S., Fitzsimmons, J. and Fitzsimmons, M., 2019. Service Management. 9th ed. New York: McGraw-Hill Education.
Laudon, Kenneth C., and Carol G. Traver, 2020. E-commerce : Business, technology, society. Boston: Pearson, 2020.
Lovelock, C. and Wirtz, J., 2016. Services Marketing. Hackensack (N.J.): World Scientific.
Osterwalder, Alexander, et al., 2014. Value proposition design : how to create products and services customers want. Hoboken: John Wiley & Sons.
Parker, Geoffrey, Marshall Alstyne, and Sangeet P. Choudary., 2016. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W.W. Norton & Company.

Association in the course directory

Last modified: We 21.04.2021 11:25