Universität Wien

040156 UK Principles of International Business (BA) (2025S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 06.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 13.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 20.03. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 27.03. 11:30 - 13:00 Digital
  • Thursday 03.04. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 10.04. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 15.05. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 20.05. 18:30 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Thursday 22.05. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 05.06. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 12.06. 11:30 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock

Aims, contents and method of the course

This course provides you with a foundation in the theory and practice of International Business. It covers core concepts of international business and how these apply to the dynamics and constraints of international business strategy. The course considers the dynamics of economic, political, and socio-cultural aspects of environment and its impact on the International Firm and individuals. The course is designed to help students develop a world-view of the global marketplace, and gain knowledge and understanding of the global environment for business functions.
The course is structured in two macro parts. In the first part, there will be a detailed introduction of all the topics of the course from a theoretical point of view, with continuous references to practical cases. In the second part, there will be several discussions of real case studies in order to apply from a practical point of view the notions acquired in the first part.

By the end of this course, students should be able to:
• Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
• Identify complexities introduced by globalisation and integrate concepts learned in this class with those acquired in other courses.
• Employ critical thinking by keeping current with global events and discussing their implications.
• Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strategies of the International Firm.
• Consider the organisation and structure of the International Firm.
• Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.

Assessment and permitted materials

The evaluation is structured as follows:
• Participation in class discussion (20% of the final grade)
• Midterm examination (40%)
• Final Exam (40%)
The exams may be a combination of any of the following: open-ended questions, multiple choice, case studies, true/false, scenarios, definitions, short answers, and/or essays.

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

• Most of the lectures take place on site: on Thursday from 11:30 to 13:00. Please see all information on Moodle.
• During the course active participation is required during all lessons.
• Both the course and the exams will be held in English.
• Students wishing to take this course must register via u:find/u:space (with points) during the registration period. The maximum number of participants is 50.
• Registered students who, for whatever reason, are not able to take the course must de-register electronically by 14.03.2025. Students who decide to drop the course after this deadline will be graded with 5 (failed).
• It is absolutely essential that all registered students attend the first session on 06.03.2025 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Examination topics

Slides, readings and case studies will be provided on Moodle.
In addition, there is the following recommended book to support the slides (only the chapters given in the syllabus):
• Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.

Reading list

Course Textbook:
Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.

For more information please visit https://international-business.univie.ac.at/studies/bachelor-courses/

Group 2

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 11.03. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 18.03. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 25.03. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 01.04. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 08.04. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 06.05. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 13.05. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 20.05. 18:30 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 27.05. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 03.06. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 17.06. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock

Aims, contents and method of the course

This course provides you with a foundation in the theory and practice of International Business. It covers core concepts of international business and how these apply to the dynamics and con-straints of international business strategy. The course considers the dynamics of economic, polit-ical, and socio-cultural aspects of environment and its impact on the International Firm and in-dividuals. The course is designed to help students develop a world-view of the global market-place, and gain knowledge and understanding of the global environment for business functions.
The course is structured in two macro parts. In the first part, there will be a detailed introduc-tion of all the topics of the course from a theoretical point of view, with continuous references to practical cases. In the second part, there will be several discussions of real case studies in order to apply from a practical point of view the notions acquired in the first part.
All detailed information will be provided during the first lesson.

By the end of this course, students should be able to:
• Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
• Identify complexities introduced by globalisation and integrate concepts learned in this class with those acquired in other courses.
• Employ critical thinking by keeping current with global events and discussing their implica-tions.
• Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strat-egies of the International Firm.
• Consider the organisation and structure of the International Firm.
• Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.

More information here: https://international-business.univie.ac.at/studies/bachelor-courses/

Assessment and permitted materials

The evaluation is structured as follows:
• Participation in class discussion (20% of the final grade)
• Midterm examination (40%)
• Final exam (40%)

Minimum requirements and assessment criteria

A minimum of 50 percent of the points needs to be attained overall to pass the course. The grading system is as follows:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Registered students who, for whatever reason, are not able to take the course must de-register electronically by the 14th March 2025. Students who decide to drop the course after this dead-line will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on 11th March 2025 (Introduction). As failure to do so will result in their exclusion from the course.

Examination topics

Active participation in the classroom is essential for course preparation.

The examination material includes the content of the in-class lectures as well as the specified literature on which the units of the course are based. For exam preparation, students are provided with the course material online (via Moodle) and the corresponding chapters in the textbook.
The content of the guest lecture is an integral part of the course and may be included in the ex-am. All the final dates will be communicated during the first class.

Reading list

Course Textbook:
Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.


Association in the course directory

Last modified: We 19.03.2025 10:25