040167 VO Strategy (BA) (2022W)
Labels
Attendance: This is a VOrlesung, so attandence is not mandatory.This course is blocked.This course is held in English.
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: English
Examination dates
Friday
18.11.2022
15:00 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
16.12.2022
13:15 - 14:45
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
20.01.2023
13:15 - 14:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
10.03.2023
13:15 - 14:45
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Lecturers
Classes
MO 10.10.2022 16.45-20.00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock (Bestätigt)
DI 11.10.2022 16.45-20.00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock (Bestätigt)
MI 12.10.2022 16.45-20.00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
FR 14.10.2022 13.15-16.30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß (Bestätigt)
MO 17.10.2022 16.45-20.00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock (Bestätigt)
DI 18.10.2022 16.45-20.00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
MI 19.10.2022 16.45-20.00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
FR 21.10.2022 14.15-17.30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
Information
Aims, contents and method of the course
Assessment and permitted materials
Written closed form individual Final Exam (100%) at the end of the course. The usage of written aids for the exam (open book) is only permitted for online exams. In general, the exam aims to assess your ability to apply, analyze, synthesize, compare/contrast or evaluate information.Note: additional registration for the exam is needed (via U:SPACE). Details will be explained during the lecture.
Minimum requirements and assessment criteria
Grading scheme:
[0%-59,5%] = 5
[60%-69,5%] = 4
[70% - 79.5%] = 3
[80% - 89.5%] = 2
[90% - 100%] = 1
[0%-59,5%] = 5
[60%-69,5%] = 4
[70% - 79.5%] = 3
[80% - 89.5%] = 2
[90% - 100%] = 1
Examination topics
Material covered during the course of the lecture
Reading list
The course is primarily based on the book of Grant, Robert M. (2019) "Contemporary Strategy Analysis: Text and Cases", John Wiley & Sons (10th Edition).Addtional readings and papers will be posted online (moodle)
Association in the course directory
Last modified: Th 03.11.2022 14:28
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.Relevant topics:
- What is Strategy?
- Strategic Goals, Values, Performance Analysis
- Industry Analysis; Five Forces Framework
- Competitive Analysis; Segmentation and Strategic Groups
- Analyzing and Developing Internal Resources and Capabilities
- Value Chains
- Strategic Planning; Organizational Design
- The Industry Life Cycle; Managing Organizational Strategic Change
- Managing Innovation: To Lead or to Follow?
- Corporate strategy: Vertical Integration; Diversification
- Corporate Management, Governance
- External Growth Strategies: Mergers, Acquisitions, and Alliances
- Globalization and Multinational Strategies
- New Trends in Strategic ManagementMind that attendance to this course is not mandatory, hence if you are present, it is expected from you to participate in the discussion and thus contribute to the overall learning experience of the class.