040168 UE Service Module: Specialization to VO Strategy (2015W)

(Service-Lehrveranstaltung)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften

Continuous assessment of course work

This course is blocked.

Schedule:

9 (6+1+1+1) sessions in total: 6 sessions of 180 mins with 15 mins break, 2 shorter session of 90 mins, 1 exam session(=final session).

This course is held in English.

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from Mo 14.09.2015 09:00 to Th 24.09.2015 14:00
Deregistration possible until We 14.10.2015 23:59

Details

max. 999 participants

Language: English

Lecturers

Inna Smirnova

Classes (iCal) - next class is marked with N

    
    Wednesday
    21.10.
    15:00 - 16:30
    Hörsaal 9  Oskar-Morgenstern-Platz 1  1.Stock
    
    Tuesday
    10.11.
    13:15 - 16:30
    Hörsaal 16  Oskar-Morgenstern-Platz 1  2.Stock
    
    Wednesday
    11.11.
    09:45 - 13:00
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Tuesday
    17.11.
    13:15 - 16:30
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Tuesday
    17.11.
    16:45 - 18:15
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock

Information

Aims, contents and method of the course

This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm?s internal organization impact on corporate performance.

The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).

Finally, it will revisit some of the current trends in strategy research.

What is Strategy?

Strategic Goals, Values, Performance Analysis

Industry Analysis; Five Forces Framework

Competitive Analysis; Segmentation and Strategic Groups

Analyzing and Developing Internal Resources and Capabilities; Value Chains

Strategic Planning; Organizational Design

The Industry Life Cycle; Managing Organizational Strategic Change

Managing Innovation: To Lead or to Follow?

Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance

External Growth Strategies: Mergers, Acquisitions, and Alliances

Globalization and Multinational Strategies

New Trends in Strategic Management

Assessment and permitted materials

Written closed form individual Final Exam (100%) at the end of the course.

Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.

Minimum requirements and assessment criteria

1. To introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.

2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firm?s strategy.

3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.

Examination topics

Reading list

The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).

Association in the course directory

Last modified: Mo 07.09.2020 15:28