040191 UE Applications of eBusiness and eLogistics (MA) (2022S)
Business Analytics
Continuous assessment of course work
Labels
MIXED
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 07.02.2022 09:00 to Mo 21.02.2022 23:59
- Registration is open from Th 24.02.2022 09:00 to Fr 25.02.2022 23:59
- Deregistration possible until Mo 14.03.2022 23:59
Registration information is available for each group.
Groups
Group 1
max. 25 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Thursday
03.03.
18:30 - 20:00
Digital
Thursday
10.03.
18:30 - 20:00
Digital
Thursday
17.03.
18:30 - 20:00
Digital
Thursday
24.03.
18:30 - 20:00
Digital
Thursday
31.03.
18:30 - 20:00
Digital
Thursday
07.04.
18:30 - 20:00
Digital
Thursday
28.04.
18:30 - 20:00
Digital
Thursday
05.05.
18:30 - 20:00
Digital
Thursday
12.05.
18:30 - 20:00
Digital
Thursday
19.05.
18:30 - 20:00
Digital
Thursday
02.06.
18:30 - 20:00
Digital
Thursday
09.06.
18:30 - 20:00
Digital
Thursday
23.06.
18:30 - 20:00
Digital
Thursday
30.06.
18:30 - 20:00
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
In der Lehrveranstaltung "Applications of eBusiness and eLogistics - Gruppe 1" werten Studententeams das Verhaltens von Besuchern auf Websites von Business Cases mit Tools aus und/oder erarbeiten Online-Marketingkampagnen. Sie erlernen theoretische Grundlagen zu Search Engine Marketing (SEM) und zur Bewertung der Qualität von eBusiness relevanten Webseiten/-applikationen.
Assessment and permitted materials
Erstellung von Reports, Präsentation, Mitarbeit
Minimum requirements and assessment criteria
Mindestanforderung: mind. 50% der Punkte zu den Teilleistungen (Reports, Präsentation, Mitarbeit).
Examination topics
lt. Vorbesprechung (prüfungsimmanente LV)
Reading list
lt. Info in der Vorbesprechung
Group 2
max. 25 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Friday
04.03.
09:45 - 11:15
Digital
Friday
18.03.
09:45 - 11:15
Digital
Friday
25.03.
09:45 - 11:15
Digital
Friday
01.04.
09:45 - 11:15
Digital
Friday
08.04.
09:45 - 11:15
Digital
Friday
29.04.
09:45 - 11:15
Digital
Friday
06.05.
09:45 - 11:15
Digital
Friday
13.05.
09:45 - 11:15
Digital
Friday
20.05.
09:45 - 11:15
Digital
Friday
27.05.
09:45 - 11:15
Digital
Friday
03.06.
09:45 - 11:15
Digital
Friday
10.06.
09:45 - 11:15
Digital
Friday
17.06.
09:45 - 11:15
Digital
Friday
24.06.
09:45 - 11:15
Digital
Aims, contents and method of the course
Digital Transformation, Artificial Intelligence, Machine Learning, or Text Analytics encompass a broad spectrum of methods, based on different concepts. Hence, it is not surprising that there exist many different definitions and new technologies open new applications in eBusiness.
The goal of the lecture is the development of a deeper understanding for some of the methods, which helps in the evaluation of applications of such methods from an economic and social perspective.
In the first units some topics are introduced and different aspects in the applications are discussed.
The goal of the lecture is the development of a deeper understanding for some of the methods, which helps in the evaluation of applications of such methods from an economic and social perspective.
In the first units some topics are introduced and different aspects in the applications are discussed.
Assessment and permitted materials
Continuous assessment, Concept for a specific topic, online presentation, coursework. (https://ebusiness.univie.ac.at/lehre/)
Minimum requirements and assessment criteria
Participation at the Online-meetings
Presentation of a concept
Presentation of the final report
coursework
Presentation of a concept
Presentation of the final report
coursework
Examination topics
Continuous assessment
Reading list
If necessary, references as a starting point will be provided
(https://ebusiness.univie.ac.at/lehre/H
(https://ebusiness.univie.ac.at/lehre/H
Association in the course directory
Last modified: Th 11.05.2023 11:27