040192 VO ABWL Marketing I (2016S)
Labels
To access the course material (i.e. ppt slides), please register directly on Moodle (https://moodle.univie.ac.at/course/view.php?id=49451) using your u:account.1st exam date: Fri, 29.06.2016, 09:45, HS 1, HS 6 + HS 142nd exam date: Mon, 03.10.2016, 09:45, HS 13rd exam date: tba (mid of winter term 2016/17)4th exam date: tba (end of winter term 2016/17)http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-16/abwl-marketing-i/
Details
max. 400 participants
Language: English
Examination dates
Wednesday
29.06.2016
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock Monday 03.10.2016 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Wednesday 16.11.2016 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 25.01.2017
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock Monday 03.10.2016 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Wednesday 16.11.2016 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 25.01.2017
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
09.03.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
16.03.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
06.04.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
13.04.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
20.04.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
27.04.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
04.05.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
18.05.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
01.06.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
08.06.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
15.06.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today's economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.
Assessment and permitted materials
For students registering for the course in the current bachelor program (VO counts for 3 ECTS points): The exam takes 60 minutes and comprises 50 single-choice questions.Only for (I)BW bachelor students in the curriculum version of 2011 (admission before WS 2014): The exam earns 4ECTS points; the exam takes 80 minutes and comprises 65 single-choice questions.
For VWL/ISOR students: in case your curriculum requires 4 ECTS, please send an email to martina.roth@univie.ac.at.Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.No material other than a dictonary may be used in the exam.
For VWL/ISOR students: in case your curriculum requires 4 ECTS, please send an email to martina.roth@univie.ac.at.Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.No material other than a dictonary may be used in the exam.
Minimum requirements and assessment criteria
Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.
Examination topics
The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.
Reading list
The required text is Jobber & Ellis-Chadwik, D. (2012): Principles and Practice of Marketing, 7th edition, McGraw-Hill (ISBN-13: 978-0077140007). Students who already own the 6th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 6 to 7, please double check).This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.
Association in the course directory
Last modified: Mo 07.09.2020 15:28