Universität Wien

040192 VO ABWL Marketing I (2017S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

The STEOP Phase has to be successfully completed.

To access the course material (i.e. ppt slides), please register directly on Moodle (https://moodle.univie.ac.at/course/view.php?id=49451) using your u:account.

1st exam date: Wednesday, 28.06.2017, 10:00, HS 1, HS 6 + HS 14

2nd exam date: Wednesday, 27.09.2017, 09:45, HS 1

3rd exam date: tba (mid of winter term 2017/18)

4th exam date: tba (end of winter term 2017/18)

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-17/#c628872
Moodle

Details

Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 08.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 22.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 29.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 31.03. 09:45 - 11:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Wednesday 26.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 03.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 17.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 24.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 31.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 07.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 14.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today's economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Assessment and permitted materials

For students registering for the course in the current bachelor program (VO counts for 3 ECTS points): The exam takes 60 minutes and comprises 50 single-choice questions.

Only for (I)BW bachelor students in the curriculum version of 2011 (admission before WS 2014): The course earns 4ECTS points; the exam takes 80 minutes and comprises 65 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Minimum requirements and assessment criteria

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Examination topics

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Reading list

The required text is Jobber & Ellis-Chadwik, D. (2016): Principles and Practice of Marketing, 8th edition, McGraw-Hill (ISBN-13: 978-0077174149). Students who already own the 7th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 7 to 8, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Mo 07.09.2020 15:28