Universität Wien

040192 VO ABWL Marketing I (2020S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

For BW/IBW bachelor students: The STEOP Phase has to be successfully completed.
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.

1st exam date: Wednesday, 17.06.2020, 10:00, HS 1 and HS 6

2nd exam date: end of September 2020

3rd exam date: tba (mid of winter term 2020/21)

4th exam date: tba (end of winter term 2020/21)

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-20/#c654722

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Register/Deregister for this course

Details

Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 03.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 10.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 24.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 31.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 21.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 28.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 05.05. 08:00 - 09:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 12.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 19.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 26.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 03.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

UPDATE 10.03.2020: due to the current situation sessions will be only recorded and are available on moodle for seven days following the respective session. For example, the introductory session will be online from March 10th to March 17th. You will be informed via e-mail as soon as they are available.

UPDATE 23.03.2020: the most of the sessions will be held live. All sessions will be recorded and available on Moodle for one week.

Assessment and permitted materials

For the exam, you need to register via u:find (https://ufind.univie.ac.at)

Exam Format: The exam takes 60 minutes and comprises 50 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

UPDATE 20.04.2020: The exam on June 17th takes place online via Moodle. It comprises 50 single-choice questions. There will be a time restriction. Further information will be given closer to the date.
The exam takes 60 minutes.

UPDATE 04.11.2020: The exam on November 20, 2020 takes place online. The exam takes 30 minutes and comprises 50 single-choice questions.

UPDATE 15.01.2021: The exam on January 28, 2021 takes place in HS 1 at Oskar-Morgenstern-Platz 1. The exam takes 60 minutes and comprises 50 single-choice questions.

Minimum requirements and assessment criteria

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Examination topics

Although attendance is not compulsory, it is highly recommended to attend the lectures to prepare for the exam.

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Reading list

The required text is Jobber & Ellis-Chadwik, D. (2019): Principles and Practice of Marketing, 9th edition, McGraw-Hill (ISBN-13: 978-152-684-7232). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Fr 12.05.2023 00:12