040192 VO ABWL Marketing I (2021S)
Labels
REMOTE
For BW/IBW bachelor students: The STEOP Phase has to be successfully completed.
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.1st exam date: 29.06.20212nd exam date: 28.09.20213rd exam date: tba (mid of winter term 2021/22)4th exam date: tba (end of winter term 2021/22)https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ss-2021/
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.1st exam date: 29.06.20212nd exam date: 28.09.20213rd exam date: tba (mid of winter term 2021/22)4th exam date: tba (end of winter term 2021/22)https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ss-2021/
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: English
Examination dates
Tuesday
29.06.2021
16:00 - 16:25
Digital
Tuesday
28.09.2021
13:30 - 13:55
Digital
Thursday
18.11.2021
13:30 - 13:55
Digital
Tuesday
25.01.2022
13:30 - 13:55
Digital
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
02.03.
15:00 - 16:30
Digital
Tuesday
09.03.
15:00 - 16:30
Digital
Tuesday
16.03.
15:00 - 16:30
Digital
Tuesday
23.03.
15:00 - 16:30
Digital
Tuesday
13.04.
15:00 - 16:30
Digital
Tuesday
20.04.
15:00 - 16:30
Digital
Tuesday
27.04.
15:00 - 16:30
Digital
Tuesday
04.05.
15:00 - 16:30
Digital
Tuesday
11.05.
15:00 - 16:30
Digital
Tuesday
18.05.
15:00 - 16:30
Digital
Tuesday
01.06.
15:00 - 16:30
Digital
Tuesday
08.06.
15:00 - 16:30
Digital
Tuesday
15.06.
15:00 - 16:30
Digital
Tuesday
22.06.
15:00 - 16:30
Digital
Information
Aims, contents and method of the course
The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.
Assessment and permitted materials
For the exam, you need to register via u:find/u:spaceExam Format: single-choice questions (more information will follow - depend on the current Covid-19 regulations)
UPDATE 25.05.: 1st exam date 29.06.2021, 4 pm, digital. The exam takes 25 minutes and comprises 30 single-choice questions.Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.No material other than a dictonary may be used in the exam.
UPDATE 25.05.: 1st exam date 29.06.2021, 4 pm, digital. The exam takes 25 minutes and comprises 30 single-choice questions.Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.No material other than a dictonary may be used in the exam.
Minimum requirements and assessment criteria
Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.
Examination topics
Although attendance is not compulsory, it is highly recommended to attend the lectures to prepare for the exam.The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.
Reading list
The required text is Jobber & Ellis-Chadwik, D. (2019): Principles and Practice of Marketing, 9th edition, McGraw-Hill (ISBN-13: 978-152-684-7232). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.
Association in the course directory
Last modified: Fr 12.05.2023 00:12