040192 VO ABWL Marketing I (2022S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

MIXED

For BW/IBW bachelor students: The STEOP Phase has to be successfully completed.
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.

1st exam date: Wednesday, 29.06.2022, 11:30, HS1, HS 6, HS 14 (OMP 1)
2nd exam date: Tuesday, 20.09.2022, 09:45 HS 1, HS 4 (OMP 1)
3rd exam date: Tuesday, 15.11.2022, 09:45, HS 14 (OMP 1)
4th exam date: Tuesday, 24.01.2023, 09:45, HS 14 (OMP 1)

https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ss-2022/

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

Language: English

Examination dates

Lecturers

Christina Sichtmann

Classes (iCal) - next class is marked with N

Tuesday 01.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 08.03. 09:45 - 11:15 Digital
Tuesday 15.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 22.03. 09:45 - 11:15 Digital
Tuesday 29.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 05.04. 09:45 - 11:15 Digital
Tuesday 26.04. 09:45 - 11:15 Digital
Tuesday 03.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 10.05. 09:45 - 11:15 Digital
Tuesday 17.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 24.05. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday 31.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Tuesday 14.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Assessment and permitted materials

For the exam, you need to register via u:find/u:space

Exam Format: The exam comprises 50 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Minimum requirements and assessment criteria

The objective of this course is to impart competent knowledge in organization and human resources by practically applying the basic theoretical contents acquired in the EK.

Examination topics

Starting with a brief recapitulation of the relevant contents of the EK, the course places emphasis on student participation. Working on case studies and exercises, students practically apply and detail the basic theoretical contents acquired in the EK. Current trends in human resource management are discussed and critically reviewed. Students work on their own as well as in teams.

Reading list

The required text is Jobber & Ellis-Chadwik, D. (2019): Principles and Practice of Marketing, 9th edition, McGraw-Hill (ISBN-13: 978-152-684-7232). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Th 11.05.2023 11:27