040192 SE Bachelor Seminar (incl. Bachelor´s Paper) (2023W)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 11.09.2023 09:00 to Fr 22.09.2023 12:00
- Deregistration possible until Tu 10.10.2023 23:59
Details
max. 24 participants
Language: German, English
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
04.10.
11:30 - 14:45
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
11.10.
11:30 - 14:45
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Monday
20.11.
13:15 - 16:30
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
22.11.
13:15 - 16:30
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
23.11.
13:15 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Friday
24.11.
13:15 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
29.11.
11:30 - 14:45
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
Performance in the seminar will be assessed as follows:
Group work/Presentation (group assessment) 30%
Participation (individual assessment) 10%
Written Bachelor Paper (group assessment) 60%
Group work/Presentation (group assessment) 30%
Participation (individual assessment) 10%
Written Bachelor Paper (group assessment) 60%
Minimum requirements and assessment criteria
The course has “prüfungsimmanenten Charakter”. Attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a “fail” grade.It is absolutely essential that all registered students attend the first session on October 4, 2023 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the seminar.Minimum requirements: attendance, active participation in discussions, group work & presentation.A minimum of 50 percent needs to be attained overall to pass the course. The grading system is as follows:
1 ≥ 80 %
2 70 – 79 %
3 60 – 69 %
4 50 – 59 %
5 < 50 %
1 ≥ 80 %
2 70 – 79 %
3 60 – 69 %
4 50 – 59 %
5 < 50 %
Examination topics
The group work/presentation assessment comprises the preparation and presentation of the ongoing work on the Bachelor Paper. The same points will be awarded to students belonging to the same group.The participation assessment will be based on the quality and quantity of students’ contribution to the sessions. Students are encouraged to participate regularly and actively in all sessions.The Written Bachelor Paper will be assessed based on the final scientific paper submitted by the group. The same points will be awarded to students belonging to the same group.
Reading list
Textbook
Sauders, M., Lewis, P. & Thornhill, A. (2019). Research Methods for Business Students, 8th Ed., Pear-son Education Limited.Recommended literature
Field, A. (2013). Discovering Statistics Using IBM SPSS statistics. Sage.
Malhotra, N. (2021). Marketing Research. An Applied Orientation, 7th edition, Pearson.
Zikmund, W. G., & Babin, B. J. (2016). Exploring Marketing Research, 11th edition, Cengage Learning. [ISBN-10 1305263529]Additional readings
Selected journal articles may be used to further support students’ understanding of the academic writing process and/or on a specific marketing topic.
Sauders, M., Lewis, P. & Thornhill, A. (2019). Research Methods for Business Students, 8th Ed., Pear-son Education Limited.Recommended literature
Field, A. (2013). Discovering Statistics Using IBM SPSS statistics. Sage.
Malhotra, N. (2021). Marketing Research. An Applied Orientation, 7th edition, Pearson.
Zikmund, W. G., & Babin, B. J. (2016). Exploring Marketing Research, 11th edition, Cengage Learning. [ISBN-10 1305263529]Additional readings
Selected journal articles may be used to further support students’ understanding of the academic writing process and/or on a specific marketing topic.
Association in the course directory
Last modified: Th 31.08.2023 11:46
The course includes a combination of lectures, presentations, and group work. Students will be assigned into groups of two and will work toward a specific group project (i.e., Bachelor Paper) in accordance with the guidelines set by the course instructor.The seminar is composed of two main parts – a theoretical and a practical part.The theoretical part (Sessions 1 & 2) includes lectures on scientific research, research methods, and selected topics in marketing. Following these sessions, the groups will decide on a particular topic for their Bachelor Paper.The practical part (Sessions 3-7) focuses on the concrete development of the Bachelor Paper and students’ progress with the thesis (i.e., group presentations, problem-solving, customized feed-back). In this part, each group will deliver a class presentation on the chosen topic of the Bachelor Paper (more details will be given in class).Note: Each group member must present. Group members who are absent or are not presenting, without prior confirmation from the course instructor, will be graded with zero points.Groups are expected to integrate the feedback from the presentation blocks and workshops in their final Bachelor Paper. Students will have to (a) conduct a literature review that specifies the theoretical background of their paper, (b) propose specific research questions to be investigated, (c) apply quantitative/qualitative research approaches to address these questions, and (d) interpret the findings by drawing meaningful theoretical and managerial conclusions.