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040192 SE Bachelor Seminar (incl. Bachelor´s Paper) (2025W)
Continuous assessment of course work
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Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 08.09.2025 09:00 to We 17.09.2025 12:00
- Deregistration possible until Tu 14.10.2025 23:59
Registration information is available for each group.
Groups
Group 1
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Monday 06.10. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 06.10. 16:45 - 18:15 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 13.10. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 13.10. 16:45 - 18:15 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 11.11. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Tuesday 11.11. 16:45 - 18:15 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Wednesday 12.11. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Wednesday 12.11. 16:45 - 18:15 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 13.11. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 13.11. 16:45 - 18:15 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 24.11. 15:00 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 24.11. 16:45 - 18:15 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Monday 19.01. 13:15 - 13:30 Digital
Minimum requirements and assessment criteria
Minimum requirements: regular attendance, active participation in class discussions, contribution to group work, delivery of a presentation and submission of the Bachelor Thesis.It is absolutely essential that all registered students attend the first session on October 6, 2025 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the seminar. Any available spots will be allocated to waitlisted students.A minimum of 50 percent needs to be attained overall to pass the course. The grading system is as follows:1 ≥ 90 %
2 80 – 89 %
3 65 – 79 %
4 50 – 64 %
5 < 50 %Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
2 80 – 89 %
3 65 – 79 %
4 50 – 64 %
5 < 50 %Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
Group 2
max. 24 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Tuesday 21.10. 11:30 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
- Tuesday 18.11. 11:30 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
- Tuesday 02.12. 11:30 - 14:45 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Tuesday 13.01. 09:45 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 15.01. 09:45 - 16:30 PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
Minimum requirements and assessment criteria
Minimum requirements: regular attendance, active participation in class discussions, contribution to group work, delivery of a presentation and submission of the Bachelor Thesis.It is absolutely essential that all registered students attend the first session on October 21, 2025 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the seminar. Any available spots will be allocated to waitlisted students.A minimum of 50 percent needs to be attained overall to pass the course. The grading system is as follows:1 ≥ 90 %
2 80 – 89 %
3 65 – 79 %
4 50 – 64 %
5 < 50 %Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
2 80 – 89 %
3 65 – 79 %
4 50 – 64 %
5 < 50 %Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
Information
Aims, contents and method of the course
This seminar is designed for bachelor students in Business Administration who have completed the VO Introduction to Academic Work course.The Bachelor Seminar is designed to provide students with the necessary knowledge and skills to conduct independent research and write a high-quality bachelor's thesis in the field of marketing. Through this seminar, students will learn various research methodologies, explore current marketing trends and issues, develop critical thinking and analytical skills, and refine their academic writing abilities. The course will also emphasize effective project management, time management, and presentation skills.The core of this seminar encompasses the administration and completion of a Bachelor Thesis. The Bachelor Thesis involves both a theoretical and an empirical part; the theoretical part consists of a thorough literature review on a particular topic within a specific research area in marketing, whereas the empirical part includes the collection and analysis of data – using either a quantitative or qualitative approach – in order to draw meaningful academic and managerial conclusions.The course includes a combination of lectures, presentations, and group work. Students will be assigned into groups of two and will work toward a specific group project (i.e., Bachelor Thesis) in accordance with the guidelines set by the course instructor.The seminar is composed of two main parts – a theoretical and a practical part.The theoretical part (Sessions 1 - 4) includes lectures on scientific research, research methods, and selected topics in marketing. After these sessions, each group will identify a specific topic for their bachelor's thesis and initiate the research and writing process.The practical part (Sessions 5 - 12) focuses on the concrete development of the bachelor thesis and students’ progress with the thesis (i.e., group presentations, problem-solving, customized feedback). In this part, each group will deliver a class presentation on the chosen topic of the bachelor thesis (more details will be given in class).Note: Each group member must present. Group members who are absent or are not presenting, with-out prior confirmation from the course instructor, will be graded with zero points.Groups are expected to integrate the feedback from the presentation blocks and workshops in their final Bachelor Thesis. Students will have to (a) conduct a literature review that specifies the theoretical background of their thesis, (b) propose specific research questions to be investigated, (c) apply quantitative/qualitative research approaches to address these questions, and (d) interpret the findings by drawing meaningful theoretical and managerial conclusions.
Assessment and permitted materials
Performance in the seminar will be assessed as follows:Group work/Presentation (group assessment) 30%
Participation (individual assessment) 10%
Bachelor Thesis (group assessment) 60%The group work/presentation assessment comprises the preparation and presentation of the ongoing work on the Bachelor Thesis. The same points will be awarded to students belonging to the same group.The participation assessment will be based on the quality and quantity of students’ contribution to the sessions. Students are encouraged to participate regularly and actively in all sessions.The bachelor thesis will be assessed based on the final scientific work submitted by the group. The same points will be awarded to students belonging to the same group.
Participation (individual assessment) 10%
Bachelor Thesis (group assessment) 60%The group work/presentation assessment comprises the preparation and presentation of the ongoing work on the Bachelor Thesis. The same points will be awarded to students belonging to the same group.The participation assessment will be based on the quality and quantity of students’ contribution to the sessions. Students are encouraged to participate regularly and actively in all sessions.The bachelor thesis will be assessed based on the final scientific work submitted by the group. The same points will be awarded to students belonging to the same group.
Examination topics
Students will be provided with course materials (lecture slides and related resources). They are encouraged to consult the recommended literature when developing their Bachelor Thesis.Course assessment is based on three components: the presentation, active class participation, and the Bachelor Thesis.To successfully pass the course, students must achieve a minimum of 50% overall. The Bachelor Thesis (seminar paper) is written in groups. Plagiarism checks are conducted using Turnitin.
Reading list
Recommended literatureField, A. (2013). Discovering Statistics Using IBM SPSS statistics. Sage.
Malhotra, N. (2021). Marketing Research. An Applied Orientation, 7th edition, Pearson.
Sauders, M., Lewis, P. & Thornhill, A. (2019). Research Methods for Business Students, 8th Ed., Pearson Education Limited.
Zikmund, W. G., & Babin, B. J. (2016). Exploring Marketing Research, 11th edition, Cengage Learning. [ISBN-10 1305263529]Additional readingsSelected journal articles may be used to further support students’ understanding of the academic writing process and/or on a specific marketing topic.
Malhotra, N. (2021). Marketing Research. An Applied Orientation, 7th edition, Pearson.
Sauders, M., Lewis, P. & Thornhill, A. (2019). Research Methods for Business Students, 8th Ed., Pearson Education Limited.
Zikmund, W. G., & Babin, B. J. (2016). Exploring Marketing Research, 11th edition, Cengage Learning. [ISBN-10 1305263529]Additional readingsSelected journal articles may be used to further support students’ understanding of the academic writing process and/or on a specific marketing topic.
Association in the course directory
Last modified: Tu 13.01.2026 12:06