040217 SE Seminar International Marketing (MA) (2021W)
Continuous assessment of course work
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ON-SITE
Although the course is held in English, sound knowledge of German is necessary for relevant project work.Students taking this course must have already successfully completed International Marketing Research 2 or Marktforschung 2.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, etc.).Exchange students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.09.2021 09:00 to Th 23.09.2021 12:00
- Registration is open from Mo 27.09.2021 09:00 to We 29.09.2021 12:00
- Deregistration possible until Fr 15.10.2021 23:59
Details
max. 24 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
12.10.
11:30 - 13:00
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
15.12.
08:00 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
16.12.
08:00 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Friday
17.12.
08:00 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
The seminar seeks to apply substantive and methodological concepts acquired from the other courses of the Major in Marketing and International Marketing to specific international Marketing problems. The aim is to integrate and consolidate previously acquired knowledge on analyzing international marketing issues in the form of a specific project.The specific content of the seminar varies from year to year depending on the specific topic and associated project. Topics include consumer behavior in a globalized marketplace, country of origin effects, global branding issues, and cultural influences on consumer decision making.The topic for this semester focuses on differences in consumer willingness to pay for sustainable vs. non-sustainable products from different countries of origin.
Assessment and permitted materials
Performance in the seminar will be assessed on the basis of the quality of a written report, the effectiveness of an oral presentation and participation in the class discussions.
Minimum requirements and assessment criteria
In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Examination topics
Students will work in teams of 2-3 students on the seminar topic which will involve literature consultation and original empirical research. Based on this, they will (a) prepare a written report (Seminararbeit), and (b) make an oral presentation to the class. The language for both will be English.Students are expected to keep in close touch with the relevant Lehrstuhl contact throughout the preparation of the Seminararbeit.
Reading list
Appropriate literature relating to the specific topic of the seminar will be placed on Moodle and students informed accordingly.
Association in the course directory
Last modified: Mo 13.09.2021 09:08