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040221 KU Global Strategy (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
MIXED

Summary

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

service email address: opim.bda@univie.ac.at

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Wednesday 03.03. 13:15 - 15:45 Digital
Wednesday 10.03. 13:15 - 15:45 Digital
Wednesday 17.03. 13:15 - 15:45 Digital
Wednesday 24.03. 13:15 - 15:45 Digital
Monday 03.05. 13:15 - 16:30 Digital
Tuesday 04.05. 13:15 - 16:30 Digital
Wednesday 05.05. 13:15 - 16:30 Digital
Thursday 06.05. 13:15 - 16:30 Digital
Friday 07.05. 13:15 - 16:30 Digital
Monday 10.05. 16:45 - 18:45 Digital
Tuesday 29.06. 13:15 - 16:30 Digital

Aims, contents and method of the course

With the advent of the business enterprises becoming more and more global in the 21st century, effective/successful managers will be those who would exhibit a profound understanding of the nature and dynamics of doing business successfully in the face of ever- changing cross-national similarities and/or differences. The primary goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and structure of the global corporate firm. The course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise and their structural and embeddedness issues.

Topics

1. The environment of global business
2. Foreign market entry strategies
3. Strategic Management of Global Business
4. The Global Human Resource Management Strategy
5. Corporate governance in global business
6. Ethics & Global Business
7. Culture and Global Business

Assessment and permitted materials

The course will be organised following a lecture format characterising interactive discussions on the various aspects of global business. Students are expected to come prepared with the course material to be supplied through Moodle at beginning of the course. Students will write group assignment(s) that might be discussed/presented in the course. And there will also be a written exam.

Minimum requirements and assessment criteria

Assessment Criteria: Written Exam. 60%
Group Assignment 30%
Class participation 10%
Minimum Requirements: For successful completion of the course, a student must secure at least 50% score in the written examination and at least 50% attendance in the online course meetings.

Examination topics

lecture material

Reading list

1. Peng M.W. (2017) Global Business. 4th edition. South-Western, Cengage Learning
2. Hill C.W.L. International Business: Competing in the Global Marketplace. 9th edition. McGraw-Hill/Irwin
3. Wheelen, T.I.,Hunger,J.D.,Hoffman, A.N. and Bamford C.E.(2018). Concepts in strategic management and business policy: Globalization, Innovation and Sustainability.(15th edition). NJ: Pearson.
4. Dowling, P.W., Festing, M. and Engle, A.D. (2013) International Human Resource Management: Managing People in Multinational Context. 6th Ed., South-western CENGAGE Learning
5. Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones (2017), Strategic Management –Theory and Cases: An Integrated Approach, 12th edition

Group 2

service email address: opim.bda@univie.ac.at

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Wednesday 03.03. 10:30 - 13:00 Digital
Wednesday 10.03. 10:30 - 13:00 Digital
Wednesday 17.03. 10:30 - 13:00 Digital
Wednesday 24.03. 10:30 - 13:00 Digital
Monday 03.05. 16:45 - 20:00 Digital
Tuesday 04.05. 16:45 - 20:00 Digital
Wednesday 05.05. 16:45 - 20:00 Digital
Thursday 06.05. 16:45 - 20:00 Digital
Friday 07.05. 16:45 - 20:00 Digital
Monday 10.05. 16:45 - 18:45 Digital
Wednesday 30.06. 13:15 - 16:30 Digital

Aims, contents and method of the course

With the advent of the business enterprises becoming more and more global in the 21st century, effective/successful managers will be those who would exhibit a profound understanding of the nature and dynamics of doing business successfully in the face of ever- changing cross-national similarities and/or differences. The primary goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and structure of the global corporate firm. The course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise and their structural and embeddedness issues.

Assessment and permitted materials

(1) Written Examination
There will be a comprehensive written exam. To assess the learning accumulated during class discussions. The exam. will constitute of multiple choice questions, True/False questions and one essay question.
(2) BRICS ProjectBrazil, Russia, India, China and South Africa are being profoundly debated these days as the emerging economies with enormous opportunities for the global business organizations. The purpose of the BRICS project is to provide the students with an opportunity to examine the nature and dynamics of international business activity in these four markets. In this assignment, teams of 3-4 students will act as IB consultants to devise/propose a global strategy for a business organization doing well in Austria for anyone of the BRICS countries. The scope/size/origin of the organization does not matter - it could be as small as a retail chain like Coffee day or Türkis or as large as Siemens or Red Bull - what counts the most is the technical accuracy (i.e., how well did the team use the global business concepts learned in the class). The deliverable of this team project would be a 15-20 page, 11 Time New Roman fonts, single-spaced term report. The report should clearly describe the IB plan with a thorough and informed analysis and critique. At the minimum, the report should include: a brief history of the organization; the SWOT/environmental analysis; the competition in the target market; the preferred entry mode along with the rationale for choosing this mode; preferred organizational structure along with the rationale for choosing this structure; the grand corporate strategy; and the HR and marketing strategies.
(3) Class participation
The classes would be conducted digitally. A student needs to be (virtually) present for at least 50% of the time in each class in order to earn the points stipulated for class participation.

Minimum requirements and assessment criteria

Written Exam. 60%
Group Assignment 30%
Class participation 10%
Minimum Requirements: For successful completion of the course, a student must secure at least 50% score in the written examination and 75% attendance in the (digital) course meetings.

Examination topics

1. The environment of global business
2. Foreign market entry strategies
3. Strategic management of global business
4. The global human resource management strategy
5. Corporate governance and the global business
6. Ethics and global business
7. Culture and global business

Reading list

1. Peng M.W. (2017) Global Business. 4th edition. South-Western, Cengage Learning
2. Hill C.W.L. International Business: Competing in the Global Marketplace. 9th edition. McGraw-Hill/Irwin
3. Wheelen, T.I.,Hunger,J.D.,Hoffman, A.N. and Bamford C.E.(2018). Concepts in strategic management and business policy: Globalization, Innovation and Sustainability.(15th edition). NJ: Pearson.
4. Dowling, P.W., Festing, M. and Engle, A.D. (2013) International Human Resource Management: Managing People in Multinational Context. 6th Ed., South-western CENGAGE Learning
5. Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones (2017), Strategic Management –Theory and Cases: An Integrated Approach, 12th edition.

Association in the course directory

Last modified: Th 22.04.2021 15:47