040221 KU Global Strategy (MA) (2022W)
Continuous assessment of course work
Labels
MIXED
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 12.09.2022 09:00 to Fr 23.09.2022 12:00
- Registration is open from We 28.09.2022 09:00 to Th 29.09.2022 12:00
- Deregistration possible until Fr 14.10.2022 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Monday
03.10.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday
10.10.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday
17.10.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday
24.10.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday
31.10.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday
07.11.
09:45 - 11:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Monday
14.11.
09:45 - 12:45
Digital
Monday
21.11.
09:45 - 12:45
Digital
Monday
28.11.
11:30 - 14:45
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
• 40% Case assignment (team task - reports and presentations)
• 40% Final Examination (individual, in class)
• 10% Class participation
• 10% Peer Rating*
*At the end of the course, you will be asked to rate the contribution of the team members in your study group.
• 40% Final Examination (individual, in class)
• 10% Class participation
• 10% Peer Rating*
*At the end of the course, you will be asked to rate the contribution of the team members in your study group.
Minimum requirements and assessment criteria
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
Examination topics
textbook & course slides
Reading list
• Global Business. M.W. Peng, Cengage Learning, 4th edition, 2017.
• International Business – Competing in the Global Marketplace. C. W. Hill, McGraw-Hill, Irwin, 13th edition, 2020
• International Business – Competing in the Global Marketplace. C. W. Hill, McGraw-Hill, Irwin, 13th edition, 2020
Association in the course directory
Last modified: Th 11.05.2023 11:27
Throughout the course we will outline key opportunities, challenges and risks of globalization. We will focus on global growth opportunities and market assessment techniques. We will investigate the impact of culture in strategic decisions and emphasize the need to balance local responsiveness and global synergies. We will analyse global competitiveness and we will look at ways in which firms achieve competitive advantage in a global marketplace. The most prominent digital trends will also be discussed, as well as the challenges that digitalization brings to the business models of international firms.
The approach used is both strategic and managerial. Strategic in that we will develop an appreciation of business strategies and understand the notion of competitive advantage. And managerial, in that we will look at global strategy tasks through the lenses of IB managers and executives.
The course uses a combination of interactive lectures, case discussions and group presentations. Attendance and participation in class discussions is critical to the success of the course and will determine your grade.LEARNING OUTCOMES:
The course aims to develop strategic thinking in a global business context. You will learn key concepts and tools used in developing global business strategies and in solving global business problems.By the end of the course students will be able to:
• Appreciate the idiosyncrasies involved in developing strategies for global markets.
• Acknowledge the complexities involved in taking strategic decisions in a global marketplace.
• Contextualize these decisions in light of internal capabilities and external environment.
• Employ key analytical tools and frameworks helpful to managers developing global strategies.
• Understand global competition and competitive advantage.
• Analyse cases that approximate global business strategy situations.