040223 KU International Marketing Research 1 (MA) (2018W)
- Registration is open from Mo 10.09.2018 09:00 to Th 20.09.2018 12:00
- Deregistration possible until We 10.10.2018 23:59
Classes (iCal) - next class is marked with N
Aims, contents and method of the course
Assessment and permitted materials
Class Participation 10%
Group Project 45%
Final Exam 45%No material other than a dictonary may be used in the final exam.
Minimum requirements and assessment criteria
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text books, a list of selected journal articles is used to support students' understanding for research in International Marketing. These papers are examinable. The list can be found on the course website (see above) and on Moodle.Articles will be available on moodle.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.