040223 KU International Marketing Research 1 (MA) (2020W)
- Registration is open from Mo 14.09.2020 09:00 to We 23.09.2020 12:00
- Registration is open from Mo 28.09.2020 09:00 to We 30.09.2020 12:00
- Deregistration possible until Sa 31.10.2020 12:00
Classes (iCal) - next class is marked with N
Aims, contents and method of the course
Assessment and permitted materials
Test 1 (unannounced) 30 %
Test 2 (unannounced) 30 %
Final Exam 40 %No material other than a dictonary may be used in the unannounced tests and the final exam.
Minimum requirements and assessment criteria
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text books, selected journal articles may be used to further support students’ understanding of international marketing research. These articles will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.