Universität Wien

040223 KU International Marketing Research 1 (MA) (2021W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
ON-SITE

Summary

1 Diamantopoulos , Moodle
2 Diamantopoulos , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Both the course and the exams will take place and held in English. However, sound knowledge of German is necessary for successful completion of relevant project work.

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Monday 11.10. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 18.10. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 25.10. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 08.11. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 15.11. 11:30 - 13:00 Digital
Monday 29.11. 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Monday 06.12. 11:30 - 13:00 Digital
Monday 13.12. 11:30 - 13:00 Digital
Monday 10.01. 11:30 - 13:00 Digital
Monday 10.01. 15:00 - 18:15 Digital
Monday 31.01. 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Group 2

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Both the course and the exams will take place and held in English. However, sound knowledge of German is necessary for successful completion of relevant project work.

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

In case, due to COVID the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.

Monday 11.10. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 18.10. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 25.10. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 08.11. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 15.11. 11:30 - 13:00 Digital
Monday 22.11. 11:30 - 13:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday 29.11. 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Monday 06.12. 11:30 - 13:00 Digital
Monday 13.12. 11:30 - 13:00 Digital
Monday 17.01. 11:30 - 13:00 Digital
Monday 17.01. 15:00 - 18:15 Digital
Monday 31.01. 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The course seeks to introduce core concepts and techniques associated with the design and execution of international marketing research projects. It focuses particularly on data collection issues in an international context and the challenges facing researchers when collecting international marketing research data. Students also gain hands-on experience by conducting a marketing research project.

Content: Introduction to marketing research, research process and design, secondary research, qualitative research, observation, survey research, questionnaire design.

The course involves a combination of formal lectures and workshop sessions. In case, due to COVID the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.

Assessment and permitted materials

Performance in the course will be assessed as follows:
Group Project 40 %
Multiple-Choice Test 15 %
Final Exam 45 %

No materials other than a foreign language dictionary may be used in the multiple-choice test and the final exam.

Minimum requirements and assessment criteria

In total, a minimum of 50% needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a “failed” grade.

Examination topics

The group project will be tackled in groups of 4-5 students and will involve the preparation and presentation of a Market Research Report (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.

The multiple choice test will consist of 30 questions scored as follows: correct answer = 1, no answer = 0, wrong answer = -0.25 points. The final exam will last 45 minutes and will contain three essay-type questions, all of which need to be answered. The multiple-choice test and final exam will be based on the textbooks, additional readings and material covered in the various sessions.

Reading list

Textbooks (also used in the International Marketing Research 2 course):
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)

Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)

Reading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of international marketing research. These articles and videos will be placed on Moodle and students informed accordingly.

Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.

Association in the course directory

Last modified: Fr 12.05.2023 00:12