040223 KU Building Blocks of Marketing: Marketing Research (MA) (2023W)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 11.09.2023 09:00 to Fr 22.09.2023 12:00
- Registration is open from Tu 26.09.2023 09:00 to We 27.09.2023 12:00
- Deregistration possible until Fr 20.10.2023 23:59
Registration information is available for each group.
Groups
Group 1
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Friday
06.10.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
13.10.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
20.10.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
10.11.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
17.11.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
24.11.
15:00 - 16:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
01.12.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
15.12.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
12.01.
13:15 - 14:45
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
19.01.
15:00 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
26.01.
16:45 - 18:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Group 2
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Friday
06.10.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
13.10.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
20.10.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
10.11.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
17.11.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
24.11.
15:00 - 16:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
01.12.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
15.12.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
12.01.
15:00 - 16:30
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
19.01.
15:00 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
26.01.
16:45 - 18:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on the research process, data collection issues, questionnaire design, sampling and measurement.
Assessment and permitted materials
This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:
• Participation: 20 %
• Midterm exam: 35 %
• Final Exam: 45 %By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must de-register elec- tronically. The latest date by which the course can be dropped is October 12th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on October 06th 2023 (In- troduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations. https://ufind.univie.ac.at/
• Participation: 20 %
• Midterm exam: 35 %
• Final Exam: 45 %By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must de-register elec- tronically. The latest date by which the course can be dropped is October 12th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on October 06th 2023 (In- troduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations. https://ufind.univie.ac.at/
Minimum requirements and assessment criteria
The assessment of the overall performance of the participants is determined as follows:
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
Examination topics
Theoretical content will be explained in a lecture. Please note: the accompanying study of the literature is absolutely necessary, since not all content can be covered within the framework of the lecture.
Reading list
Textbook:Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)
Association in the course directory
Last modified: We 20.09.2023 08:47