040239 VK EC EP: Strategic Management of Enterprises (2022S)
Continuous assessment of course work
Labels
MIXED
Der positive Abschluss des Pflichtmoduls 1 (VO Wirtschaftsprivatrecht, VO Finanzwirtschaft für Studierende des EC Entrepreneurship, VO Betriebswirtschaftliches Rechnungswesen für Studierende des EC Entrepreneurship, VO Marketing (für EC EP)) ist Voraussetzung für den Besuch dieser Lehrveranstaltung.Voraussetzung zur Teilnahme für Studierende des Bachelor Ernährungswissenschaften:
*) VO Einführung in die allgemeine Betriebswirtschaftslehre (3 ECTS) oder KU Betriebswirtschaftslehre - Betriebswirtschaftliche Aspekte ausgewählter soziologischer Bereiche (3 ECTS)
*) VO Betriebswirtschaftliches Rechnungswesen für Studierende des EC Entrepreneurship (3 ECTS)
*) VO Finanzwirtschaft für Studierende des EC Entrepreneurship (3 ECTS)
*) VO Marketing I (3 ECTS)
*) VO Einführung in die allgemeine Betriebswirtschaftslehre (3 ECTS) oder KU Betriebswirtschaftslehre - Betriebswirtschaftliche Aspekte ausgewählter soziologischer Bereiche (3 ECTS)
*) VO Betriebswirtschaftliches Rechnungswesen für Studierende des EC Entrepreneurship (3 ECTS)
*) VO Finanzwirtschaft für Studierende des EC Entrepreneurship (3 ECTS)
*) VO Marketing I (3 ECTS)
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 07.02.2022 09:00 to Mo 21.02.2022 23:59
- Deregistration possible until Mo 14.03.2022 23:59
Details
max. 100 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
The lecture will be conducted in hybrid mode.
Friday
04.03.
14:00 - 15:00
Digital
Friday
06.05.
13:15 - 18:15
Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
Saturday
07.05.
08:00 - 14:00
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Friday
20.05.
13:15 - 18:15
Digital
Friday
10.06.
13:15 - 18:15
Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
Certificate of achievement:
The course is continuously assessed. The examination performance is graded as follows: a total of 30% participation, a total of 40% written case study, 30% oral (multiple partial performances are assessed separately).
The course is continuously assessed. The examination performance is graded as follows: a total of 30% participation, a total of 40% written case study, 30% oral (multiple partial performances are assessed separately).
Minimum requirements and assessment criteria
Minimum 50% attendance
Timely submission of the written case study
Presentation of the case study in the last teaching unit
Timely submission of the written case study
Presentation of the case study in the last teaching unit
Examination topics
Contents of the course and the extension curriculum Entrepreneurship
Reading list
Literature used:
In addition to the literature of the other modules
Lead, perform, live: Effective management for a new era, Fredmund Malik
Business Administration: An Introduction to the Business Plan Process
Marcus Ohrich
In addition to the literature of the other modules
Lead, perform, live: Effective management for a new era, Fredmund Malik
Business Administration: An Introduction to the Business Plan Process
Marcus Ohrich
Association in the course directory
Last modified: Th 11.05.2023 11:27
Registration: You have to set points!The compulsory course is part of the module "(2) From the founding idea to the customer".
Please note the prerequisite chains!Course content:
The focus of the course is on the following topics:
Company organization, basics of project management, basics of personnel management, company value and business plan (structure, structure)
The core of the course is the application of the theoretical material from the EC Entrepreneurship to a comprehensive, practical example based on a case study.
In the context of this course, special attention is paid to a high level of practical relevance.