Universität Wien

040240 UK ABWL Marketing II (2015S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Students taking this course must have already successfully completed the ABWL Marketing I course.

It is absolutely essential that all registered students attend the first session on March 4th, 2015 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 11th, 2015.

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 04.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 11.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 18.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 25.03. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 15.04. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 22.04. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 29.04. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 06.05. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 13.05. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 20.05. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 27.05. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 03.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 10.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 17.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 18.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 24.06. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 29.06. 13:45 - 15:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 29.06. 15:15 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

Assessment and permitted materials

Minimum requirements and assessment criteria

The course seeks to apply key marketing concepts acquired in the EK (VO) ABWL Marketing to real-life examples from marketing practice and provide some initial insights on how marketing is applied to several industries and markets such as services, business to business markets, international markets etc.

Examination topics

Reading list


Association in the course directory

Last modified: Mo 07.09.2020 15:29