040240 UK ABWL Marketing II (2019S)
- Registration is open from Mo 11.02.2019 09:00 to We 20.02.2019 12:00
- Deregistration possible until Su 10.03.2019 23:59
Classes (iCal) - next class is marked with N
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
Assessment and permitted materials
Group Presentation (Team grade): 20%
Midterm Exam (Session 2-6): 35%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Minimum requirements and assessment criteria
Jobber, David and Fiona Ellis-Chadwick (2016): Principles and Practice of Marketing, 8th Ed., McGrawHill. (ISBN-13: 978-0077174149 Students who already own the 7th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 7 to 8, please double check).Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.