Universität Wien
Warning! The directory is not yet complete and will be amended until the beginning of the term.

040240 UK ABWL Marketing II (2020S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Students taking this course must have already successfully completed the ABWL Marketing I course.

It is absolutely essential that all registered students attend the first session on March 3rd, 2020 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, etc.)

Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-20/#c654720
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 60 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Midterm Exam: 07.05.2020 11:30-13:00, HS 6 Oskar-Morgenstern-Platz 1 1.Stock

  • Tuesday 03.03. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 17.03. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 24.03. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 31.03. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 22.04. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 28.04. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 05.05. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 12.05. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 15.05. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 19.05. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 09.06. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 16.06. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services management, business-to-business markets, and digital marketing.

Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation and Pricing and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Digital Marketing and New Media, Marketing Implementation and Control.

The first half of the course will be based on group presentations. Each group (consisting of three to six students) has to prepare one presentation on a specific company. These presentation refer to real business cases where the students have to identify and comment on the relevant theoretical background taught in ABWL Marketing I and propose solutions and suggestions. In each session, two groups will present two different companies.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.

UPDATE 18.03.2020: due to the current situation the following steps have been taken: upload your presentation slides incl. your presentation text in the notes on Moodle, the discussion about the presentations will take place in the student forum area

Assessment and permitted materials

Performance in the course will be assessed as follows:
Group Presentation (Team grade): 20%
Midterm Exam (Session 2-6): 35%
Final Exam (Session 7-12): 45%

No material other than a dictonary may be used in the midterm exam and in the final exam.

Minimum requirements and assessment criteria

The objective of this course is to impart competent knowledge in organization and human resources by practically applying the basic theoretical contents acquired in the EK.

Examination topics

Starting with a brief recapitulation of the relevant contents of the EK, the course places emphasis on student participation. Working on case studies and exercises, students practically apply and detail the basic theoretical contents acquired in the EK. Current trends in human resource management are discussed and critically reviewed. Students work on their own as well as in teams.

Reading list

The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2016): Principles and Practice of Marketing, 8th Ed., McGrawHill. (ISBN-13: 978-0077174149 Students who already own the 7th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 7 to 8, please double check).

Supplementary literature:
Homburg, Christian, Sabine Kuester, and Harley Krohmer (2009): Marketing Management: A Contemporary Perspective, McGrawHill.

Association in the course directory

Last modified: Mo 07.09.2020 15:19