040240 UK ABWL Marketing II (2021S)
Continuous assessment of course work
Labels
REMOTE
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)Erasmus students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 7th, 2021.https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ss-2021/
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Th 11.02.2021 09:00 to Mo 22.02.2021 12:00
- Deregistration possible until We 31.03.2021 23:59
Details
max. 60 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
03.03.
15:00 - 16:30
Digital
Wednesday
17.03.
15:00 - 16:30
Digital
Wednesday
24.03.
15:00 - 16:30
Digital
Wednesday
14.04.
15:00 - 16:30
Digital
Wednesday
21.04.
15:00 - 16:30
Digital
Wednesday
28.04.
15:00 - 16:30
Digital
Wednesday
05.05.
15:00 - 16:30
Digital
Wednesday
12.05.
15:00 - 16:30
Digital
Wednesday
19.05.
15:00 - 16:30
Digital
Wednesday
26.05.
15:00 - 16:30
Digital
Wednesday
02.06.
15:00 - 16:30
Digital
Wednesday
09.06.
15:00 - 16:30
Digital
Wednesday
30.06.
15:00 - 16:30
Digital
Information
Aims, contents and method of the course
Assessment and permitted materials
Performance in the course will be assessed as follows:
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Minimum requirements and assessment criteria
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Examination topics
The group presentations will involve groups of 3-6 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures (i.e., lecture slides and class discussion). The final exam will be held in class.
Reading list
The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).
Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).
Association in the course directory
Last modified: Fr 12.05.2023 00:12
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.