040249 VO Introduction to International Business (MA) (2025W)

This course familiarizes students with key theories and core concepts of international business and how these apply to the global environment. It considers the dynamics of the economic, political, and socio-cultural environment and their impact on organizations. The course is designed to help students develop a world-view of the global marketplace and gain knowledge of the global environment for business functions. The course has a very practical approach. Therefore, in combination with theoretical aspects, real business case studies will be discussed in class to best integrate theory and practice. During the course, there may also be guest lectures by entrepreneurs and practitioners.

By the end of this course, students should be able to:
1. Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
2. Employ critical thinking by keeping current with global events and discussing their implications.
3. Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strategies.
4. Examine International Business theories and critically evaluate the role of governments and their impact on the international business environment.
5. Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.

https://international-business.univie.ac.at/studies/master-courses/