040252 KU Marketing Communication 1 (MA) (2022S)
Continuous assessment of course work
Labels
MIXED
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 07.02.2022 09:00 to Mo 21.02.2022 23:59
- Registration is open from Th 24.02.2022 09:00 to Fr 25.02.2022 23:59
- Deregistration possible until Mo 14.03.2022 23:59
Registration information is available for each group.
Groups
Group 1
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Both the course and the exams are in English. Students wishing to take this course must register via u:space during the registration period. The maximum number of participants is 50. The course classes take place in the virtual room.
Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14. Students who decide to drop the course after this deadline will be graded with 5 (failed).Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Students should also regularly check our homepage for any changes in dates/times or locations.- Thursday 03.03. 13:15 - 14:45 Digital
- Thursday 10.03. 13:15 - 14:45 Digital
- Thursday 17.03. 13:15 - 14:45 Digital
- Thursday 24.03. 13:15 - 14:45 Digital
- Thursday 31.03. 13:15 - 14:45 Digital
- Thursday 07.04. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 28.04. 13:15 - 14:45 Digital
- Thursday 05.05. 13:15 - 14:45 Digital
- Thursday 12.05. 13:15 - 14:45 Digital
- Thursday 19.05. 13:15 - 14:45 Digital
- Thursday 02.06. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Minimum requirements and assessment criteria
The grading system looks as follows:
0 to 49% - grade 5
50 to 59% - grade 4
60 to 69% - grade 3
70 to 79% - grade 2
80 to 100% - grade 1
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
0 to 49% - grade 5
50 to 59% - grade 4
60 to 69% - grade 3
70 to 79% - grade 2
80 to 100% - grade 1
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Group 2
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Both the course and the exams are in English. Students wishing to take this course must register via u:space during the registration period. The maximum number of participants is 50. The course classes take place in the virtual room.
Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14. Students who decide to drop the course after this deadline will be graded with 5 (failed).Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Students should also regularly check our homepage for any changes in dates/times or locations.- Thursday 03.03. 13:15 - 14:45 Digital
- Thursday 10.03. 13:15 - 14:45 Digital
- Thursday 17.03. 13:15 - 14:45 Digital
- Thursday 24.03. 13:15 - 14:45 Digital
- Thursday 31.03. 13:15 - 14:45 Digital
- Thursday 07.04. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 28.04. 13:15 - 14:45 Digital
- Thursday 05.05. 13:15 - 14:45 Digital
- Thursday 12.05. 13:15 - 14:45 Digital
- Thursday 19.05. 13:15 - 14:45 Digital
- Thursday 02.06. 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Minimum requirements and assessment criteria
The grading system looks as follows: 0 to 49% - grade 550 to 59% - grade 460 to 69% - grade 370 to 79% - grade 280 to 100% - grade 1Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Information
Aims, contents and method of the course
The course seeks to critically study key concepts and theories associated with marketing communications. Also, it aims to present the variety of ways in which organisations use marketing communications, as well as the reasons behind marketing communications activities. Practical examples and main topics of scientific publications complement the theoretical background.Please find more information on the homepage: https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Assessment and permitted materials
Performance in the course will be assessed as follows:• 2 pop-up quizzes: 20 Points• Midterm Exam : 35 Points (on-site)• Final Exam: 45 Points (on-site)Each pop-up quiz will consist of 10 multiple choice questions. The Midterm Exam will consist of 30 multiple choice questions. The questions will be scored as follows: correct answer = 1, no answer = 0. The final exam will contain three essay-type questions, all of which need to be answered. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
Examination topics
- textbook- additional readings - material covered in class
Reading list
Required textbook:
Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.For more information please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Reading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.For more information please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Reading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Association in the course directory
Last modified: Th 11.05.2023 11:27