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040252 KU Special Topics in Marketing: Marketing: Marketing Communication 1 (MA) (2022W)
Continuous assessment of course work
Labels
ON-SITE
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 12.09.2022 09:00 to Fr 23.09.2022 12:00
- Registration is open from We 28.09.2022 09:00 to Th 29.09.2022 12:00
- Deregistration possible until Tu 11.10.2022 23:59
Registration information is available for each group.
Groups
Group 1
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)
max. 50 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 06.10. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 13.10. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 20.10. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 03.11. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 10.11. 16:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 17.11. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 24.11. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 01.12. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 15.12. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 12.01. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 19.01. 13:15 - 14:45 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Thursday 26.01. 16:45 - 18:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
The objectives of the course are the critical engagement with theories and models of marketing communications which is described as activity on the company level. Examples from industry practice and main topics of scientific publications complement the theoretical explanations. Further information: https://marketing.univie.ac.at/studium/master/lvs-im-wintersemester/
Assessment and permitted materials
The final grade is based on the following partial performances:
- Test 1 (mid-term): 30 points
- Test 2 (end-term): 30 points
- Project: 10 points
In order to pass the course a minimum of 35 points is required. Opportunities to repeat missed or inadequately completed partial performances cannot be offered. Not all contents can be covered during the lecture which makes the study of the accompanying literature necessary. The project work is conducted in project groups. This course uses Turnitin for plagiarism checks. Registration takes place online via u:space (maximum 50 students per course group). Attendance is not mandatory. There might be changes made to the course program (especially with regards to sessions that take place on-site) because of Covid-19.
- Test 1 (mid-term): 30 points
- Test 2 (end-term): 30 points
- Project: 10 points
In order to pass the course a minimum of 35 points is required. Opportunities to repeat missed or inadequately completed partial performances cannot be offered. Not all contents can be covered during the lecture which makes the study of the accompanying literature necessary. The project work is conducted in project groups. This course uses Turnitin for plagiarism checks. Registration takes place online via u:space (maximum 50 students per course group). Attendance is not mandatory. There might be changes made to the course program (especially with regards to sessions that take place on-site) because of Covid-19.
Minimum requirements and assessment criteria
A total of at least 35 points is required to pass the course. Opportunities to repeat missed or insufficiently completed partial performances cannot be offered.
Examination topics
Since not all content is covered in the lecture, the accompanying study of the specified literature is required. The project work takes place within a project group. The course uses Turnitin for plagiarism checking.
Reading list
Lehrbuch (prüfungsrelevant)
(1) Fill, C., Turnbull, S. (2016): Marketing Communications, 7th ed., Pearson Education (7. Auflage als e-book über die Bibliothek erhältlich; 8th ed., 2019)
Sonstige Bücher
(2) Fill, C. (2001): Marketing-Kommunikation, Pearson Studium
(3) Herkner, W. (1986): Psychologie, Springer
(4) Schweiger, G., Schrattenecker, G. (2021): Werbung, 10. Aufl., UTB
Zeitschriftenaufsätze (prüfungsrelevant)
(5) Reisinger, H., Mayerhofer, W., Milchram, M. (2002): Der Einsatz prominenter Produktbefürworter in der Werbung – Eine empirische Studie, in: transfer – Werbeforschung & Praxis, Heft 4, 35-40 (wiederveröffentlicht 2015, New Business Verlag)
(6) Grohs, R., Reisinger, H., Woisetschläger, D. (2015): Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams‘ Fans, in: European Journal of Marketing, 49(11/12), 1880-1901
(7) Grohs, R., Reisinger, H., Wolfsteiner, E., Haas, J. (2013): At What Age and How Does Understanding of Product Placement Develop?, in: Marketing ZFP, 35(1), 22-31Präsentationsfolien (prüfungsrelevant)
(1) Fill, C., Turnbull, S. (2016): Marketing Communications, 7th ed., Pearson Education (7. Auflage als e-book über die Bibliothek erhältlich; 8th ed., 2019)
Sonstige Bücher
(2) Fill, C. (2001): Marketing-Kommunikation, Pearson Studium
(3) Herkner, W. (1986): Psychologie, Springer
(4) Schweiger, G., Schrattenecker, G. (2021): Werbung, 10. Aufl., UTB
Zeitschriftenaufsätze (prüfungsrelevant)
(5) Reisinger, H., Mayerhofer, W., Milchram, M. (2002): Der Einsatz prominenter Produktbefürworter in der Werbung – Eine empirische Studie, in: transfer – Werbeforschung & Praxis, Heft 4, 35-40 (wiederveröffentlicht 2015, New Business Verlag)
(6) Grohs, R., Reisinger, H., Woisetschläger, D. (2015): Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams‘ Fans, in: European Journal of Marketing, 49(11/12), 1880-1901
(7) Grohs, R., Reisinger, H., Wolfsteiner, E., Haas, J. (2013): At What Age and How Does Understanding of Product Placement Develop?, in: Marketing ZFP, 35(1), 22-31Präsentationsfolien (prüfungsrelevant)
Group 2
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing (neuer Studienplan 2016)
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 05.10. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 12.10. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 19.10. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 09.11. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 16.11. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 23.11. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 30.11. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 07.12. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 14.12. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 11.01. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 18.01. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
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Wednesday
25.01.
11:30 - 13:00
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
The course seeks to critically study key concepts and theories associated with marketing communications. Also, it aims to present the variety of ways in which organisations use marketing communications, as well as the reasons behind marketing communications activities. Practical examples and main topics of scientific publications complement the theoretical background.
further information: https://marketing.univie.ac.at/studium/master/lvs-im-wintersemester/
Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.). Registered students who, for whatever reason, are not able to take the course must deregister electronically.
Students should also regularly check our homepage for any changes in dates/times or locations.
further information: https://marketing.univie.ac.at/studium/master/lvs-im-wintersemester/
Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.). Registered students who, for whatever reason, are not able to take the course must deregister electronically.
Students should also regularly check our homepage for any changes in dates/times or locations.
Assessment and permitted materials
Performance in the course will be assessed as follows:
• 1 pop-up quiz 20 Points
• Midterm Exam 35 Points
• Final Exam 45 Points
The pop-up quiz will consist of twenty multiple choice questions and the Midterm Exam will consist of 35 multiple choice questions. The multiple-choice questions will be scored as follows: correct answer = 1, no/wrong answer = 0.
The final exam will contain 20 multiple choice questions and two essay-type questions, all of which need to be answered. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
• 1 pop-up quiz 20 Points
• Midterm Exam 35 Points
• Final Exam 45 Points
The pop-up quiz will consist of twenty multiple choice questions and the Midterm Exam will consist of 35 multiple choice questions. The multiple-choice questions will be scored as follows: correct answer = 1, no/wrong answer = 0.
The final exam will contain 20 multiple choice questions and two essay-type questions, all of which need to be answered. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
Minimum requirements and assessment criteria
The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Examination topics
Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Reading list
Required textbook
(1) Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.
Reading List:
In addition to the text books, selected journal articles may be used to further support students’ understanding of marketing communications. These articles will be placed on Moodle and students informed accordingly.
(1) Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.
Reading List:
In addition to the text books, selected journal articles may be used to further support students’ understanding of marketing communications. These articles will be placed on Moodle and students informed accordingly.
Association in the course directory
Last modified: Tu 22.11.2022 15:07