040252 KU Special Topics in Marketing: Marketing: Marketing Communication 1 (MA) (2023S)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.02.2023 09:00 to We 22.02.2023 12:00
- Registration is open from Mo 27.02.2023 09:00 to Tu 28.02.2023 12:00
- Deregistration possible until Fr 17.03.2023 23:59
Registration information is available for each group.
Groups
Group 1
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)
max. 50 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Thursday
09.03.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
16.03.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
23.03.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
30.03.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
20.04.
15:00 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
27.04.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
04.05.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
25.05.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
01.06.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
15.06.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
22.06.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday
29.06.
15:00 - 16:30
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Aims, contents and method of the course
The course seeks to critically study key concepts and theories associated with marketing communications. Also, it aims to present the variety of ways in which organisations use marketing communications, as well as the reasons behind marketing communications activities. Practical examples and main topics of scientific publications complement the theoretical background.Please find more information on the homepage: https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Assessment and permitted materials
Performance in the course will be assessed as follows:
• 30 Punkte: Test 1 Mid of Semester
• 30 Punkte: Test 2 End of Semester
• 10 Punkte: project work
Minimum requirements and assessment criteria
To pass the course at least 35 points are needed.
Reading list
Lehrbuch (prüfungsrelevant)
(1) Fill, C., Turnbull, S. (2016): Marketing Communications, 7th ed., Pearson Education (7. Auflage als e-book über die Bibliothek erhältlich; 8th ed., 2019)
Sonstige Bücher
(2) Fill, C. (2001): Marketing-Kommunikation, Pearson Studium
(3) Herkner, W. (1986): Psychologie, Springer
(4) Schweiger, G., Schrattenecker, G. (2021): Werbung, 10. Aufl., UTB
Zeitschriftenaufsätze (prüfungsrelevant)
(5) Reisinger, H., Mayerhofer, W., Milchram, M. (2002): Der Einsatz prominenter Produktbefür-worter in der Werbung – Eine empirische Studie, in: transfer – Werbeforschung & Praxis, Heft 4, 35-40 (wiederveröffentlicht 2015, New Business Verlag)
(6) Grohs, R., Reisinger, H., Woisetschläger, D. (2015): Attenuation of Negative Sponsorship Ef-fects in the Context of Rival Sports Teams‘ Fans, in: European Journal of Marketing, 49(11/12), 1880-1901
(7) Grohs, R., Reisinger, H., Wolfsteiner, E., Haas, J. (2013): At What Age and How Does Under-standing of Product Placement Develop?, in: Marketing ZFP, 35(1), 22-31
Präsentationsfolien (prüfungsrelevant)For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
(1) Fill, C., Turnbull, S. (2016): Marketing Communications, 7th ed., Pearson Education (7. Auflage als e-book über die Bibliothek erhältlich; 8th ed., 2019)
Sonstige Bücher
(2) Fill, C. (2001): Marketing-Kommunikation, Pearson Studium
(3) Herkner, W. (1986): Psychologie, Springer
(4) Schweiger, G., Schrattenecker, G. (2021): Werbung, 10. Aufl., UTB
Zeitschriftenaufsätze (prüfungsrelevant)
(5) Reisinger, H., Mayerhofer, W., Milchram, M. (2002): Der Einsatz prominenter Produktbefür-worter in der Werbung – Eine empirische Studie, in: transfer – Werbeforschung & Praxis, Heft 4, 35-40 (wiederveröffentlicht 2015, New Business Verlag)
(6) Grohs, R., Reisinger, H., Woisetschläger, D. (2015): Attenuation of Negative Sponsorship Ef-fects in the Context of Rival Sports Teams‘ Fans, in: European Journal of Marketing, 49(11/12), 1880-1901
(7) Grohs, R., Reisinger, H., Wolfsteiner, E., Haas, J. (2013): At What Age and How Does Under-standing of Product Placement Develop?, in: Marketing ZFP, 35(1), 22-31
Präsentationsfolien (prüfungsrelevant)For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Group 2
Zielgruppe:Studierende des Majors/Minors Marketing und Internationales Marketing ( Studienplan 2016)
max. 50 participants
Language: English
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Friday
03.03.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
10.03.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
17.03.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
24.03.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
31.03.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
21.04.
13:15 - 14:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
28.04.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
05.05.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
12.05.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
19.05.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
26.05.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
02.06.
13:15 - 14:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Aims, contents and method of the course
The course seeks to critically study key concepts and theories associated with marketing communications. Also, it aims to present the variety of ways in which organisations use marketing communications, as well as the reasons behind marketing communications activities. Practical examples and main topics of scientific publications complement the theoretical background. Please find more information on the homepage: https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Assessment and permitted materials
Minimum requirements: attendance and active participation in discussions.
The total performance of the course participants includes the following partial performances:
Midterm Exam (40%)
Participation (15%)
Final Exam (45%)The Midterm Exam will consist of 35 multiple choice questions. The multiple-choice questions will be scored as follows: correct answer = 1, no/wrong answer = 0.
The final exam will contain 10 multiple choice questions and two essay-type questions, all of which need to be answered. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
The total performance of the course participants includes the following partial performances:
Midterm Exam (40%)
Participation (15%)
Final Exam (45%)The Midterm Exam will consist of 35 multiple choice questions. The multiple-choice questions will be scored as follows: correct answer = 1, no/wrong answer = 0.
The final exam will contain 10 multiple choice questions and two essay-type questions, all of which need to be answered. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
Minimum requirements and assessment criteria
The assessment of the overall performance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%No opportunities for make-ups will be offered.Both the course and the exams are in English. Students wishing to take this course must register via u:space during the registration period. The maximum number of participants is 50. The course classes take place on site.
Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 17th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.). Registered students who, for whatever reason, are not able to take the course must deregister electronically.
Students should also regularly check our homepage for any changes in dates/times or locations.
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%No opportunities for make-ups will be offered.Both the course and the exams are in English. Students wishing to take this course must register via u:space during the registration period. The maximum number of participants is 50. The course classes take place on site.
Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 17th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.). Registered students who, for whatever reason, are not able to take the course must deregister electronically.
Students should also regularly check our homepage for any changes in dates/times or locations.
Reading list
Required textbook:
Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.Reading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Fill, C., Turnbull, S. (2019): Marketing Communications: touchpoints, sharing and disruption, 8th ed., Pearson Education.Reading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Information
Examination topics
- textbook- additional readings - material covered in class
Association in the course directory
Last modified: Tu 14.03.2023 11:28