040252 KU Special Topics in Marketing: Marketing: Marketing Communication 1 (MA) (2024S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 12.02.2024 09:00 to We 21.02.2024 12:00
- Registration is open from Mo 26.02.2024 09:00 to Tu 27.02.2024 12:00
- Deregistration possible until We 13.03.2024 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 07.03. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 14.03. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 21.03. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 11.04. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 18.04. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 25.04. 16:45 - 18:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 02.05. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 16.05. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 23.05. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 06.06. 16:45 - 20:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Thursday 20.06. 16:45 - 18:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
The total performance of the course participants includes the following partial perfomances:
Midterm Exam: 40%
Participation: 15%
Final Exam: 45%The Midterm Exam will consist of 40 multiple-choice questions. The multiple-choice questions will be scored as follows: correct answer=1, no/wrong answer=0The final exam will contain 15 multiple-choice questions and one essay-type question, all of which need to be answered.
Midterm Exam: 40%
Participation: 15%
Final Exam: 45%The Midterm Exam will consist of 40 multiple-choice questions. The multiple-choice questions will be scored as follows: correct answer=1, no/wrong answer=0The final exam will contain 15 multiple-choice questions and one essay-type question, all of which need to be answered.
Minimum requirements and assessment criteria
Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 13th. Students who decide to drop the course after this deadline will be graded with 5 (failed).The assessment of the overall perfomance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 13th. Students who decide to drop the course after this deadline will be graded with 5 (failed).The assessment of the overall perfomance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%
Examination topics
Reading the textbook chapters as well as the selected research papers is an essential part od the course (especially as preparation for the sessions!) and as important as attending lectures.
Minimum requirements: attendance and active participation in discussions.Both the midterm exam and final exam will be based on the textbooks, additional readings, and material covered in the various sessions.
Minimum requirements: attendance and active participation in discussions.Both the midterm exam and final exam will be based on the textbooks, additional readings, and material covered in the various sessions.
Reading list
Textbook: Fill, C., Turnbull, S. (2023). Marketing Communications: fame, influencers and agility, 9th ed., Pearson Education. ISBN: 978-1-292-40032-7Additional articles:
In addition to the textbook, selected journal articles may be used to further support students’ understanding of marketing communications. These articles will be placed on Moodle and students informed accordingly.
Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.Further information will be given in the Introduction session!
In addition to the textbook, selected journal articles may be used to further support students’ understanding of marketing communications. These articles will be placed on Moodle and students informed accordingly.
Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.Further information will be given in the Introduction session!
Association in the course directory
Last modified: We 31.07.2024 11:25
This course is also open to students from other programs as well as guest students who are aiming for a specialization in marketing and who meet the study requirements.The course seeks to critically study key concepts and theories associated with marketing communications. Also, it aims to present the variety of ways in which organisations use marketing communications, as well as the reasons behind marketing communications activities. Practical examples and main topics of scientific publications complement the theoretical background.More information: https://marketing.univie.ac.at/en/teaching/master/courses/