040277 VO Strategy (2018S)
Labels
This course is blocked.
Details
Language: English
Examination dates
- Monday 25.06.2018 13:15 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 11.10.2018 11:30 - 13:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
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Friday
07.12.2018
13:15 - 15:15
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock - Tuesday 29.01.2019 11:30 - 13:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 07.03. 13:15 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Friday 16.03. 13:15 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Friday 23.03. 13:15 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Friday 13.04. 13:15 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Friday 20.04. 13:15 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Friday 27.04. 13:15 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Wednesday 09.05. 13:15 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
Written closed form individual Final Exam (100%) at the end of the course.
Note: additional registration for the exam is needed (via u:space). Details will be explained during the lecture.
Note: additional registration for the exam is needed (via u:space). Details will be explained during the lecture.
Minimum requirements and assessment criteria
You need to achieve at least 50% at the Final Exam to pass this course.
Examination topics
- Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).
- Basic concepts from topic-related journal articles (summaries are provided)
- Basic concepts from topic-related journal articles (summaries are provided)
Reading list
The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition). Additionally, business cases or related journal articles can be used to illustrate more clearly the basic concepts discussed in Grant (2013).
Association in the course directory
Last modified: Mo 07.09.2020 15:29
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic ManagementThis course wants to
1. introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firms strategy.
3. provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.