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040277 VO Strategy (2020S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

This course is blocked.


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).


Language: English

Examination dates


Classes (iCal) - next class is marked with N

Thursday 30.04. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Thursday 30.04. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Friday 08.05. 08:00 - 11:15 Digital
Monday 11.05. 08:00 - 11:15 Digital
Tuesday 12.05. 08:00 - 11:15 Digital
Wednesday 13.05. 08:00 - 11:15 Digital
Thursday 14.05. 08:00 - 11:15 Digital
Friday 15.05. 08:00 - 11:15 Digital
Monday 18.05. 08:00 - 11:15 Digital
Tuesday 19.05. 08:00 - 11:15 Digital


Aims, contents and method of the course

This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm's internal organization impact on corporate performance.
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.

What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic Management

This course wants to
1. introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firm’s strategy.
3. provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.

Assessment and permitted materials

Written closed form individual Final Exam (100%) at the end of the course.
Note: additional registration for the exam is needed (via u:space). Details will be explained during the lecture.

Minimum requirements and assessment criteria

You need to achieve at least 50% at the Final Exam to pass this course.

Examination topics

- Grant, Robert M. (2018) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (10th Edition).
- Basic concepts from topic-related journal articles

Reading list

The course is primarily based on the book of Grant, Robert M. (2018) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (10th Edition). Additionally, business cases or related journal articles can be used to illustrate more clearly the basic concepts discussed in Grant (2018).

Association in the course directory

Last modified: We 21.04.2021 11:25