040277 VO Strategy (2022S)
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This course is blocked.
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: English
Examination dates
Friday
10.06.2022
13:15 - 14:15
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
02.09.2022
13:15 - 14:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Friday
30.09.2022
13:15 - 14:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Friday
21.10.2022
13:15 - 14:15
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Lecturers
Classes (iCal) - next class is marked with N
As of current planning, the course will take place on-site (no hybrid mode of teaching).
In case the situation does not permit a safe on-site setting, the course will be switched to online.
This will be decided latest two weeks in advance (15.04.2022).
Friday
29.04.
15:00 - 18:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Thursday
05.05.
15:00 - 18:15
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Friday
06.05.
15:00 - 18:15
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
12.05.
15:00 - 18:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
13.05.
13:15 - 16:30
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Thursday
19.05.
15:00 - 18:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday
20.05.
13:15 - 16:30
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday
27.05.
13:15 - 16:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
Assessment and permitted materials
Written closed form individual Final Exam (100%) at the end of the course. The usage of written aids for the exam (open book) is only permitted for online exams. In general, the exam aims to assess your ability to apply, analyze, synthesize, compare/contrast or evaluate information.Note: additional registration for the exam is needed (via U:SPACE). Details will be explained during the lecture.
Minimum requirements and assessment criteria
Grading scheme:
[0%-59,5%] = 5
[60%-69,5%] = 4
[70% - 79.5%] = 3
[80% - 89.5%] = 2
[90% - 100%] = 1
[0%-59,5%] = 5
[60%-69,5%] = 4
[70% - 79.5%] = 3
[80% - 89.5%] = 2
[90% - 100%] = 1
Examination topics
Material covered during the course of the lecture.
Reading list
The course is primarily based on the book of Grant, Robert M. (2019) "Contemporary Strategy Analysis: Text and Cases", John Wiley & Sons (10th Edition).
Addtional readings and papers will be posted online (moodle).
Addtional readings and papers will be posted online (moodle).
Association in the course directory
Last modified: Fr 21.10.2022 09:08
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.Relevant topics:
- What is Strategy?
- Strategic Goals, Values, Performance Analysis
- Industry Analysis; Five Forces Framework
- Competitive Analysis; Segmentation and Strategic Groups
- Analyzing and Developing Internal Resources and Capabilities
- Value Chains
- Strategic Planning; Organizational Design
- The Industry Life Cycle; Managing Organizational Strategic Change
- Managing Innovation: To Lead or to Follow?
- Corporate strategy: Vertical Integration; Diversification
- Corporate Management, Governance
- External Growth Strategies: Mergers, Acquisitions, and Alliances
- Globalization and Multinational Strategies
- New Trends in Strategic ManagementMind that attendance to this course is not mandatory, hence if you are present, it is expected from you to participate in the discussion and thus contribute to the overall learning experience of the class.