Universität Wien FIND

Due to the COVID-19 pandemic, changes to courses and exams may be necessary at short notice (e.g. cancellation of on-site teaching and conversion to online exams). Register for courses/exams via u:space, find out about the current status on u:find and on the moodle learning platform. NOTE: Courses where at least one unit is on-site are currently marked "on-site" in u:find.

Further information about on-site teaching and access tests can be found at https://studieren.univie.ac.at/en/info.

040281 KU International Strategy (MA) (2020S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first serve).


max. 50 participants
Language: English



Dear students, please be advised that, due to the current Corona-crisis, this course will take place virtually via moodle's BigBlueButton tool.

The updated dates for the virtual sessions are as follows:

Session 0 (Kick-Off): April 30 (TH) 10:30-11:30

Session 1: May 8 (FR) 10:30-12:30
Session 2: May 15 (FR) 10:30-12:30
Session 3: May 22 (FR) 10:30-12:30
Session 4: May 29 (FR) 10:30-12:30
Session 5: June 5 (FR) 10:30-12:30
Session 6: June 12 (FR) 10:30-12:30

Final Session (Exam): June 19 (FR) 10:30-13:30


Aims, contents and method of the course

NOTE: The detailed syllabus is available for downloading under https://strategy.univie.ac.at/students/course-list/international-strategy-strategy-203/.

This course explores the challenges a firm faces as it benefits from, and copes with, internationalization. The aim of the course is to give its participants a conceptual – and at the same time practical –understanding of how firms formulate and execute their international strategies and to show how leading businesses succeed and fail (!) in their international endeavors.

The primary method of learning in this course is based on managerially-oriented case discussions, supplemented by short lectures of the course director. The cases used tap into the experience of managers operating in real-world companies and coping with practical management and business decisions. The cases capture the complexity faced by managers on all levels.

Assessment and permitted materials

The final score for this course depends in equal parts on three partial scores for:

1) Preparation of the case material for class discussion: A short analysis of the upcoming cases (no more than 2 pages) answering questions posed in the syllabus is to be handed in the day before a session. (40%)

2) Participation in class discussion: Class attendance is mandatory. Even in the virtual sessions you will be able to participate, e.g. via the chat function. This is a so called “Prüfungsimmanente Lehrveranstaltung”. Quantity and quality of the contribution are recorded and evaluated by the course director. (20%)

3) Final exam: This is a written exam and consists of the analysis of a case similar to the cases that have been discussed in class during the course. You will receive the case the day prior to the final session, and the exam questions at the beginning of the designated exam period. You are to email your analysis to the lecturer at the end of the exam time. (40%)

Minimum requirements and assessment criteria

To receive a passing grade, the final score must be at least 50% of the maximally attainable score.

Examination topics

Note that this applies only to the first of the three evaluation criteria mentioned above. The material that will be tested is contained in the cases assigned for this course. The other two evaluation criteria are based on skills acquired during the course.

Reading list

There are five required case studies. These cases are copyrighted material, and the case publishers expect to be paid for their use. Therefore, each course participant must purchase his or her copy of the case set. In addition, there is a recommended textbook. The acquisition of this book is not mandatory. For details please consult the syllabus.

Association in the course directory

Last modified: Th 30.04.2020 11:27