Universität Wien

040302 VK EC EP: Strategic Management of Enterprises (2023W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Der positive Abschluss des Pflichtmoduls 1 (VO Wirtschaftsprivatrecht, VO Finanzwirtschaft für Studierende des EC Entrepreneurship, VO Betriebswirtschaftliches Rechnungswesen für Studierende des EC Entrepreneurship, VO Marketing (für EC EP)) ist Voraussetzung für den Besuch dieser Lehrveranstaltung.

Voraussetzung zur Teilnahme für Studierende des Bachelor Ernährungswissenschaften:
*) VO Einführung in die allgemeine Betriebswirtschaftslehre (3 ECTS) oder KU Betriebswirtschaftslehre - Betriebswirtschaftliche Aspekte ausgewählter soziologischer Bereiche (3 ECTS)
*) VO Betriebswirtschaftliches Rechnungswesen für Studierende des EC Entrepreneurship (3 ECTS)
*) VO Finanzwirtschaft für Studierende des EC Entrepreneurship (3 ECTS)
*) VO Marketing I (3 ECTS)
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 06.10. 13:15 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Saturday 07.10. 08:00 - 14:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 13.10. 13:15 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 17.11. 13:15 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

Target group: Students of the extension curriculum Entrepreneurship

Registration: You have to set points! The compulsory course is part of the module "(2) From the founding idea to the customer". Please note the prerequisite chains!

Course content: The focus of the course is on the following topics: Corporate organization, basics of project management, basics of personnel management, corporate value and business plan (structure, structure) The core of the course is the application of the theoretical material from the EC Entrepreneurship to a comprehensive, practical example based on a case study. Within the framework of this course, special attention is paid to a high degree of practical relevance.

Assessment and permitted materials

Proof of performance: The course is exam-immanent. The examination is graded as follows: total. 30% cooperation, total 40% case study in writing, 30% oral (multiple partial achievements are assessed separately).

The use of AI tools (e.g. ChatGPT) for the production of texts is only permitted if they are expressly requested by the course leader (e.g. for individual work tasks).

Minimum requirements and assessment criteria

Attendance of at least 50%
On time completion and handover of the written case study
Presentation of the case study during the last session

Examination topics

Content of the session as well as the whole curriculum on entrepreneurship

Reading list

Verwendete Literatur:
Zus. zur Literatur der anderen Module
Führen, Leisten, Leben: Wirksames Management für eine neue Zeit, Fredmund Malik
Betriebswirtschaftslehre: Eine Einführung am Businessplan-Prozess
Marcus Oehlrich

Association in the course directory

Last modified: Mo 02.10.2023 16:47