040386 KU Building Blocks of Marketing 1: Marketing Research (MA) (2023S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.02.2023 09:00 to We 22.02.2023 12:00
- Registration is open from Mo 27.02.2023 09:00 to Tu 28.02.2023 12:00
- Deregistration possible until Fr 17.03.2023 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
Monday
06.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Monday
20.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Monday
27.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
29.03.
16:45 - 18:15
Digital
Monday
17.04.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Monday
24.04.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
10.05.
16:45 - 18:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Monday
15.05.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Monday
05.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Monday
12.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Monday
19.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Wednesday
28.06.
16:45 - 18:15
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Aims, contents and method of the course
The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on data collection issues and the challenges facing researchers when collecting marketing research data. Students also gain hands-on experience by conducting a marketing research project.
Assessment and permitted materials
This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:Midterm exam 30 %
Project 25 %
Final Exam 45 %The group project will be tackled in groups of 5-6 students (further details will be given in the Introduction session); the same grade will be awarded to all students belonging to the same group.
The exams will consist of both open-ended and multiple-choice questions and will be based on the textbooks, additional readings and material covered in the various sessions.
Project 25 %
Final Exam 45 %The group project will be tackled in groups of 5-6 students (further details will be given in the Introduction session); the same grade will be awarded to all students belonging to the same group.
The exams will consist of both open-ended and multiple-choice questions and will be based on the textbooks, additional readings and material covered in the various sessions.
Minimum requirements and assessment criteria
The assessment of the overall performance of the participants is determined as follows:1 ≥ 80 %
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
Examination topics
- textbook
- additional readings
- material covered in class
- additional readings
- material covered in class
Reading list
Textbook:
Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text book, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text book, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Association in the course directory
Last modified: Tu 20.06.2023 12:27