Universität Wien
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040386 KU Building Blocks of Marketing 1: Marketing Research (MA) (2025S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Reisinger
Th 06.03. 13:15-14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
2 Koch
Tu 04.03. 09:45-11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

Mit der Anmeldung zu diesem Kurs erklären Sie sich damit einverstanden, dass die automatisierte Plagiatssoftware Turnitin Ihre Daten (z. B. Projektarbeiten, Seminararbeiten, Prüfungen etc.) verarbeitet und speichert.

max. 50 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 13.03. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 20.03. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 27.03. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 03.04. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 10.04. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 08.05. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 15.05. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 22.05. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 05.06. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 12.06. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 16.06. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 26.06. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 26.06. 15:00 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Group 2

By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 11.03. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 18.03. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 25.03. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 01.04. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 08.04. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 29.04. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 06.05. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 13.05. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 20.05. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 27.05. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 03.06. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 10.06. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 17.06. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 24.06. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

Target audience

This course is aimed in particular at students of the Master's degree in Business Administration who have chosen "Marketing & International Marketing" as a major or minor and at students of the Master's degree in International Business Administration who have chosen "Marketing & International Marketing" in the in-depth phase.

This course is also open to students from other programs and guest students aiming for a specialization in marketing and meeting the study requirements.

Erasmus students must have completed a basic or introductory marketing course at their home university. To attend the course, they must hand in a relevant transcript/certificate by March 3rd, 2025.

Objectives & Content

The course introduces core concepts and techniques associated with the design and execution of marketing research projects. It focuses on the research process, data collection issues, questionnaire design, sampling, and measurement.

Course structure

Theoretical content will be explained in a lecture.

More information here: https://marketing.univie.ac.at/en/teaching/master/courses/

Assessment and permitted materials

This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:

Participation 20%
Midterm exam 35 %
Final exam 45 %

Minimum requirements and assessment criteria

By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Registered students who, for whatever reason, are unable to take the course must de-register electronically. The latest date by which the course can be dropped is March 11th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

All registered students must attend the first session on March 4th, 2025 (Introduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations.

The assessment of the overall performance of the participants is determined as follows:

1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %

No make-up exams are offered; students who fail must repeat the entire course (and must register in the usual way next time the course is offered).

Examination topics

Material covered in class

Reading list

Association in the course directory

Last modified: Tu 21.01.2025 15:45