040410 KU Special Topics in Marketing: Marketing Communication 2 (MA) (2022W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Continuous assessment of course work

ON-SITE

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from Mo 12.09.2022 09:00 to Fr 23.09.2022 12:00
Registration is open from We 28.09.2022 09:00 to Th 29.09.2022 12:00
Deregistration possible until Fr 14.10.2022 23:59

Details

max. 50 participants

Language: German

Lecturers

Heribert Reisinger

Classes (iCal) - next class is marked with N

Tuesday 11.10. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 18.10. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 25.10. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 08.11. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 15.11. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 22.11. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 29.11. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 06.12. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 10.01. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 17.01. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 24.01. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 31.01. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

This course includes the implementation of an empirical project on an instrument of marketing communication (not dealt with in part 1). Analysis methods practiced in the course 'Data Analysis for Marketing Decisions' are applied. Each group of participants carries out an independent work. The first part of the course includes the introduction and individual discussion of the project. The second part contains the interim presentation (presentation of the project, theoretical basics). Finally, in the third part, the final results are presented. The written work is to be written in German and handed in at the end of the semester.

Assessment and permitted materials

Intermediate presentation (25%)
Final presentation (25%)
Written project work (50%)

Minimum requirements and assessment criteria

A total of at least 50% is required for a positive overall grade. Attendance is compulsory (absence at two appointments is possible without excuse; a third absence is only permitted if there is an important reason with confirmation).

Examination topics

Intermediate presentation, final presentation and written project work

Reading list

Fill, C., Turnbull, S. (2016): Marketing Communications, 7th ed., Pearson (oder 8th ed.)

Association in the course directory

Last modified: Tu 04.10.2022 17:08